When Julie Germany sent out an email alerting me to her publication, "Person-to-Person-to-Person: Harnessing the Political Power of Online Social Networks and User-Generated Content", I was happy to speak with her about it - and see if the contributors that be were contributing to the education of the political class. After spending the weekend going through the publication, I must say that there are some pearls of wisdom found with, and then there are some obvious plugs for technology plays that you can accept as advertorial or not. The following provides a bullet-point list of the articles within.
NOTE: I have my own opinions on the material found within the document, and my goal is to suggest some of the pearls found within, as well as the amusing factors. All authors did an amazing job (my understanding was this was a hurclean effort in a very short time), but I have to poke a little fun at some...
- Introduction by Julie Germany, IPDI
Very nicely sets the stage for the intended discussion found within. Builds upon the basic principles and explains them in clear language.
- Social Media by Colin Delany, e.politics
Simple introduction to social networks and some case studies.
- Don't Let Go Yet! by Julie Germany, IPDI
Again, a nice discourse on user generated media and the pitfalls and opportunities found with this tactic.
- How Howard Dean Turned Online Social Networks into an Offline Phenomenon by Michael Silberman, EchoDitto
My favorite article on understanding it is the reaching across the virtual divide to "meat space" (as SecondLifer's call it) to reinforce the experiences and actions in the virtual world.
- Call In Now! by Chuck DeFeo, TownHall.com
How TownHall.com uses cross media promotion (read: radio and web) with an effective incentive program to keep their activists involved.
- Building a Blog Network by Michael Kremppasky, RedState
RedState founder discusses some of the history and some lessons gleaned from building the network - specifically: lead by example, give community some responsibility, don’t underestimate your constituents and let your message be one of many.
- Go With the Flow by Valdis Krebs, OrgNet
Excellent discussion about social networks by one of the leading lights in social network mapping ending with a new mantra for politics: "be a good neighbor".
- Identity Information in Online Social Networking Sites by Mara Johanna Veraar, DIA
Uses lessons gleaned from online dating sites to describe the importance of building an online identity that can resonate with online activists on other networks. Excellent collection of references in this article (from Danah Boyd).
- Take it Offline by Brad Fay, The Keller Fay Group
A interesting paper from a marketers point of view on "social network marketing" and how effective it can be with a few lessons of "listen", "dialog" and "learn" about what the community does or is doing.
- Building a Network of Political Allies by Gideon Rosenblatt, ONE/Northwest
Intriguing discussion of "Movement as a Network" focusing on People, Solution and Resource Organizations and how these three fit into the model, with a focus on environmental defense.
- Videogames are Political Tools by Nicco Mele and David Cohen
A light discourse on how videogames can inform and impact people's perceptions on issues along with a list of previously attempted campaign-type games
- Political Organizing Through Social Networking Sites by Zack Rosen, Civicspace Foundation
A nice discussion on engagement with a story about Fred Gooltz and his low-cost use of MySpace to build a race.