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    <title>PoliticalWarez</title>
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   <id>tag:,2007:/2</id>
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    <updated>2007-09-28T19:46:18Z</updated>
    <subtitle>PoliticalWarez is Politics 2.0. Our mission is to identify, profile, test and even help develop the technologies, applications, services and devices that will define the next generation of political activism through application of technology and community. </subtitle>
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<entry>
    <title>Palm Centro - the device for Field?</title>
    <link rel="alternate" type="text/html" href="http://www.politicalwarez.com/2007/09/#000177" />
    <link rel="service.edit" type="application/atom+xml" href="http://www.politicalgastronomica.com/mt-atom.cgi/weblog/blog_id=2/entry_id=177" title="Palm Centro - the device for Field?" />
    <id>tag:www.politicalwarez.com,2007://2.177</id>
    
    <published>2007-09-28T19:43:39Z</published>
    <updated>2007-09-28T19:46:18Z</updated>
    
    <summary>Consider the fact that most &quot;political operatives&quot; have Blackberries (known as &quot;Crackberries&quot;) and their own version of the treo (in 2004, I remember it was the hot thing to be seen chatting on your treo 600 and getting your email).  Most of the senior staff have the Blackberry connection, but how about the rest of the staff?  At the salaries they are being paid (or not), they were never going to be included in the information flow that existed at a higher level.

The Centro is one of the first entrants in the sub-smartphone market - or better said, the phone that other people (like your recent college grad or local volunteer coordinator) could purchase and get up to speed to be fully connected.  The phone is easy to handle, clear and bright screen, and has all of the &quot;kit&quot; that the more expensive 755p treo has, with half the memory, but all of the buzz. </summary>
    <author>
        <name>Sanford Dickert</name>
        <uri>http://www.rawlingspolitical.com</uri>
    </author>
    
        <category term="Mobile" />
    
    <content type="html" xml:lang="en" xml:base="http://www.politicalwarez.com/">
        <![CDATA[<span class="mt-enclosure mt-enclosure-image"><a href="http://www.politicalgastronomica.com/images/palm_centro.html" onclick="window.open('http://www.politicalgastronomica.com/images/palm_centro.html','popup','width=450,height=500,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0'); return false"><img src="http://www.politicalgastronomica.com/images/palm_centro-thumb-300x333.jpg" width="300" height="333" alt="palm_centro.jpg" class="mt-image-right" style="float: right; margin: 0 0 20px 20px;" /></a></span>
Last night, I was at Palm's <a href="http://www.forbes.com/2007/09/27/palm-smart-phone-tech-cx_rr_0927palmphone.html?feed=rss_popstories">launch party in New York City</a> for the new Palm Centro (thanks Paul) and was intrigued by it.  Not simply because it was a new, shiny toy - a $99 smartphone for the "hip set", but because of the possibilities it could have for remote access.

<p>Yes, this blog is still about political technology and how you can use technology to improve your chances of winning.  So, why would the introduction of a $99 smartphone help you win?</p>

<p>Consider the fact that most "political operatives" have Blackberries (known as "Crackberries") and their own version of the treo (in 2004, I remember it was the hot thing to be seen chatting on your treo 600 and getting your email).  Most of the senior staff have the Blackberry connection, but how about the rest of the staff?  At the salaries they are being paid (or not), they were never going to be included in the information flow that existed at a higher level.</p>

<p>The Centro is one of the first entrants in the sub-smartphone market - or better said, the phone that other people (like your recent college grad or local volunteer coordinator) could purchase and get up to speed to be fully connected.  The phone is easy to handle, clear and bright screen, and has all of the "kit" that the more expensive 755p treo has, with half the memory, but all of the buzz.  It has a hardened shell and two attractive colors (I assume the after-market for phone kit will be available from <a href="http://www.treocentral.com">treocentral</a>).</p>

<p>Is it worth the purchase?  That will be entirely up to you.  I think it is a rreasonable entrant in the market, though not as sexy as the iPhone or business clean as the treo 755p.  But, in terms of general staff use, well worth the $99 a pop.   </p>

<p>Full disclosure: I am going to be testing out the Centro in the coming week on my network, after keeping my trusty 650 for the past three years.  I will give you more, real-time experience feedback then.</p>

<p>Tags: <a href="http://technorati.com/tag/Palm+Centro" rel="tag">Palm Centro</a></p>]]>
        
    </content>
</entry>

<entry>
    <title>Google Calendar...extending the framework</title>
    <link rel="alternate" type="text/html" href="http://www.politicalwarez.com/2007/03/#000159" />
    <link rel="service.edit" type="application/atom+xml" href="http://www.politicalgastronomica.com/mt-atom.cgi/weblog/blog_id=2/entry_id=159" title="Google Calendar...extending the framework" />
    <id>tag:www.politicalwarez.com,2007://2.159</id>
    
    <published>2007-03-23T20:05:00Z</published>
    <updated>2007-03-23T20:47:53Z</updated>
    
    <summary>After a hiatus, I have been working on a project that has me looking at platforms once again, and specifically, the tools necessary for advocacy and management of campaigns (no, I am not with a campaign this season). As I...</summary>
    <author>
        <name>Sanford Dickert</name>
        <uri>http://www.rawlingspolitical.com</uri>
    </author>
    
        <category term="Campaign Management" />
    
    <content type="html" xml:lang="en" xml:base="http://www.politicalwarez.com/">
        <![CDATA[<p>After a hiatus, I have been working on a project that has me looking at platforms once again, and specifically, the tools necessary for advocacy and management of campaigns (no, I am not with a campaign this season).  As I was investigating wordpress.org, I found <a href="http://webworkerdaily.com/2007/03/22/rock-your-google-calendar-in-18-ways/">a terrific post</a> by <a href="http://webworkerdaily.com/author/azelenka/">Anne Zelenka</a> at <a href="http://webworkerdaily.com">Web Worker Weekly</a> extolling the seldom-known features of google Calendar.  I republish this without permission, but suggest you visit to read some of the comments.</p>
<p>Why do I publish this article?  Because many people who call ask me "Should I use Exchange to manage my team's calendars?"   The challenge is that, aside from some new application services (like <a href="http://30boxes.com">30boxes</a>), the major providers have yet to really offer something as powerful and as easy to use as google Calendar.  And, in a later post, I will discuss the "new" google Political offering for campaigns that was unveiled at IPDI earlier this month.</p>
<hr>
<h3>Rock Your Google Calendar in 18 Ways</h3>
<p>by <a href="http://webworkerdaily.com/author/azelenka/">Anne Zelenka</p>
<p><a href="http://calendar.google.com">Google Calendar</a> doesn’t get much love or attention these days. Some users are wondering if <a href="http://groups.google.co.zw/group/google-calendar-help-misc/browse_thread/thread/00ec8e48d2e4d435/788eef6b76b0714d?#788eef6b76b0714d">Google’s forgotten about it</a>. Still, it’s a pretty cool web app, especially if you learn the ins and outs and use it collaboratively with colleagues, friends, or family.</p>
<p>If you’ve been using it since it was introduced last year, you may know how to do many of these things. Maybe you even have your own tips and tricks for making it really rock. If so, share them in the comments.</p>
<p><img src="http://webworkerdaily.files.wordpress.com/2007/03/other-cals1.png" alt="GCal other calendars" align="right" height="114" width="156"><strong>1. Add holidays, moon phases, sporting events, and other public calendars</strong>. Click the “+” button next to “Other Calendars” in the Calendars list on the left-hand side of the page. Select the Browse Calendars tab. You can add the holiday calendar of your choice and also add phases of the moon or a Google Doodles graphical calendar. Are you a devoted sports fan? Search on the name of the team and you’ll be able to add all their scheduled games to your calendar. Couch potatoes can add TV show schedules.</p>
<p><strong><img src="http://webworkerdaily.files.wordpress.com/2007/03/gcal-tabs2.png" alt="GCal tabs" align="right" height="32" width="294" style="padding: 5px;" />2. Customize your view</strong>. You’re not limited to just the view options showing in the tabs along the top of the calendar. You can change the tab “Next 4 Days” to something that works better for you like “Next 2 Weeks” or “Next 3 Weeks” on the Settings page under the General tab. That’s where you can also specify date and time format, what day your week starts, whether to show weekends or not, and show weather for your location. Use keyboard shortcut “x” to move to your custom view. I’m partial to “Next 3 Weeks” because that’s about as far in advance as I’m thinking.</p>
<p>If the standard options for the Custom view still don’t get you the time interval you want, you can always select a custom interval on the mini-calendar on the left-hand side of the page by dragging with your mouse.</p>
<p><strong>3. See where you are right now on your calendar</strong>. Here’s <a href="http://userscripts.org/scripts/show/7873">a little greasemonkey script</a> that adds a red line for the current time to today’s box. That shows you immediately when you’re coming up on a meeting or other event.</p>
<p><strong>4. Turbocharge your quick add</strong>. You probably know you can enter events as free text. Hit the keyboard shortcut “q” or click the “Quick Add” link in the upper right-hand side of the page. Then enter your event: time and title are the bare minimum; GCal will schedule it for today or tomorrow if no date is given. You can invite people by adding on their email addresses, create a recurring event by specifying repeat information, and specify by duration instead of start end time, if that’s more convenient. The Google <a href="http://www.google.com/support/calendar/bin/answer.py?answer=36604&amp;query=quick+add&amp;topic=&amp;type=">help page for quick add</a> claims it supports time zones — which would be great for those of us <a href="http://webworkerdaily.com/2006/12/09/what-to-do-about-time-zone-dementia/">constantly flummoxed by time zone confusion</a> — but that doesn’t seem to work right now.</p>

<p><img src="http://webworkerdaily.files.wordpress.com/2007/03/quick-add1.png" alt="GCal Quick Add Firefox extension" align="right" height="35" width="200" style="padding: 5px;" /><strong>5. Add events without even being on the GCal page</strong>. Elias Torres has developed a <a href="http://torrez.us/archives/2006/04/18/433/">GCal Quick Add extension</a> for Firefox. It doesn’t support adding daylong events in Firefox 2 (you get an “invalid date” error), but you can add events with a date and time by hitting &lt;ctrl&gt; + ; and entering the information into the text box.</p>
<p><strong>6. Receive event reminders and other notifications</strong>. GCal provides reminders by email, SMS, or pop-ups in the calendar itself. Specify your default reminder type under “Setting” &gt; “Notifications.” To get text message notifications, you’ll need to verify your mobile phone number by specifying it on the Notifications page and then entering the verification code that’s sent to you by GCal. You decide what sort of notifications you receive about events and invitations. Note that event reminders only include those for your primary calendar.</p>
<p><strong>7. Have a daily agenda emailed or text-messaged to you</strong>. On “Settings” &gt; “Notifications” you can request that a list of events for the day be emailed to you. Another easy way to access your daily agenda is via SMS. Once you’re set up to access GCal from your mobile phone, just text “day” to short code 48368 (GVENT).</p>

<p><strong>8. Access your calendar while you’re on the road</strong>. Text “next” to short code 48368 get your next event or “nday” to get events for the following day. Add events by texting event details, just as in the Quick Add on the web page.</p>
<p><img src="http://webworkerdaily.files.wordpress.com/2007/03/gcal-imified.png" alt="IMified GCal menu" align="right" height="107" width="175" style="padding: 5px;" /><strong>9. Or access your calendar from your IM client.</strong> <a href="http://www.imified.com/">IMified</a> makes it easy. Just add IMified to your buddy list and send a message like “help” to it. It will create an account for you. Add GCal to your IMified accounts by going to the Add/Edit Services link it gives you. Specify your time zone on the Account Settings page. Then when you send a message “M” to IMified you’ll get a menu that includes your calendar. It’s fairly minimal — one menu option for viewing upcoming events and one for adding an event. But when you’re on fire in your IM aggregator, it’s an easy way to check or add to your calendar quickly without going to another app.</p>
<p><strong>10. Learn the keyboard shortcuts</strong>. Beyond “q” for quick add and “x” for your custom view, there are a few more keyboard shortcuts you’ll find useful. The keys “n” and “p” navigate forward and backward in whatever view you’re in. Use the escape key to exit from event creation or settings and go back to your default calendar view. See <a href="http://www.google.com/support/calendar/bin/answer.py?answer=37034">all the keyboard shortcuts here</a>. If you’re a GMail user, you might want to install the <a href="https://addons.mozilla.org/firefox/2372/">GCalQuickTab</a> Firefox add-on. It gives you a “g” and “l” keyboard shortcut to switch back and forth between GMail and GCal. Good idea, but the implementation is unfortunately flawed. Type an “l” into an email message and you’ll be switched to the calendar.</p>
<p><img src="http://webworkerdaily.files.wordpress.com/2007/03/gcal-milk.png" alt="GCal Remember the Milk integration" align="right" height="177" width="332" style="padding: 5px;" /><strong>11. Add To Do lists to your calendar</strong>. <a href="http://blog.rememberthemilk.com/2006/11/add-your-tasks-to-google-calendar.html">Remember the Milk offers GCal integration</a> — create a Remember the Milk account then tie it into your GCal. You’ll get a checkmark button for each date on your calendar that lets you review tasks that are due and overdue, add new tasks, and mark tasks as complete.</p>
<p><strong>12. Get a bigger view of your calendar</strong>. If you’re using your calendar on a small screen, you might want to be able to maximize the calendar part and eliminate the list of calendars, the mini calendar, the search box, and other extraneous stuff. Try <a href="https://addons.mozilla.org/firefox/4097/">the Firefox Full Cal extension</a>. It gives you a keyboard short cut (by default &lt;alt&gt; + &lt;shift&gt; + C) to go to Google Calendar and toggle between full view and regular view.</p>

<p><img src="http://webworkerdaily.files.wordpress.com/2007/03/free-busy.png" alt="Share free/busy from GCal" align="right" height="72" width="319" style="padding: 5px;" /><strong>13. Share your free/busy information on your blog</strong>. If your email is overrun with back-and-forths about scheduling telecons or face-to-face meetings, you might want to let everyone know up front when you’re available. You don’t have to share all your event details; just go to “Settings” &gt; “Calendars”, click on “Share this calendar” for the calendar with the information you want to share,  choose “Share only my free / busy information (hide details),” and save.</p>
<p>Then, go back to the calendar page (by clicking on the down arrow next to the calendar name in the calendar list, and choosing “calendar settings”), click on the “HTML” button in the “Calendar Address:” area and click on “Configuration tool” in the dialog box that pops up. You’ll be able to generate HTML for embedding the calendar within a web page.</p>
<p>If you blog on Typepad it’s even easier: just use <a href="http://www.sixapart.com/typepad/widgets/calendars-and-events/google_calendar.html">their GCal widget</a>. If you’re using WordPress, you could try this <a href="http://ottodestruct.com/blog/2006/04/18/google-calendar-widget/">Google Calendar Widget</a>.<br>
<strong><br>
14. Synchronize with your desktop calendar(s)</strong>. <a href="http://www.calgoo.com/">Calgoo</a>, in public beta right now, is a Java-based application for Windows, OS X, and Linux. It handles Google Calendar, iCal on the Mac, and Outlook on the PC, uniting the reigning trifecta of calendaring apps. Read more about it in <a href="http://webworkerdaily.com/2007/03/12/one-calendar-to-rule-them-all/">our review</a>.</p>

<p><strong><img src="http://webworkerdaily.files.wordpress.com/2007/03/add-event-from-gmail.png" alt="GCal add events from GMail" align="right" height="137" width="173" style="padding: 5px;" />15. Add events from GMail</strong>. GMail includes some natural language processing that looks for event-related information and if it finds some, it will offer an “Add to calendar” link to the right of the message. Click on the link and you can edit the event information then save. Alternatively, if there’s event information but GMail didn’t catch it, use “Create Event” in the “More actions…” dropdown to launch an event editor popup form, where you can type in event information right as you’re reading it in the email.</p>
<p><strong>16. Display an agenda in GMail</strong>. Want to see what your upcoming appointments are when you’re right in GMail? Install the  Greasemonkey script <a href="http://userscripts.org/scripts/show/3829">Add Calendar Feed to GMail</a>. Now create a <a href="http://www.google.com/bookmarks">Google Bookmark</a> for your Google Calendar feed using your private XML link from the Calendar Settings page and be sure to give it the label GMgcal. Then run the GMail Agenda setup from Firefox (”Tools” &gt; “Greasemonkey” &gt; “User Script Commands…” &gt; “GMail Agenda Setup”). You’ll get a list of upcoming calendar events displayed between your contacts list and labels list on the left-hand side of GMail. Confused? Here are <a href="http://www.techlifeweb.com/2006/04/add-your-agenda-to-your-gmail.html">more detailed instructions</a> for setting it up. It’s pretty useful to have a listing of upcoming events in your email.</p>

<p><img src="http://webworkerdaily.files.wordpress.com/2007/03/google_calendar_notifier-5.jpg" alt="GCal Notifier for Firefox" align="right" height="150" width="160" style="padding: 5px;" /><strong>17. Add a popup agenda with notifier to your Firefox status bar</strong>. The <a href="https://addons.mozilla.org/firefox/2528/">Google Calendar Notifier</a> add-on gives you a popup agenda as well as notifications of upcoming events. You can tie the notifications into Growl, if you use that on the Mac, get popup notifications, and be re-notified of pending events.</p>
<p><strong>18. View the weather forecast for your location</strong>. Under “Settings” &gt; “General,” enter your location information and choose C or F under “Show weather based on my location.” Unfortunately, it’s only available for U.S. locations right now.</p>]]>
        
    </content>
</entry>

<entry>
    <title>Twitter loading problems....solved!</title>
    <link rel="alternate" type="text/html" href="http://www.politicalwarez.com/2007/03/#000157" />
    <link rel="service.edit" type="application/atom+xml" href="http://www.politicalgastronomica.com/mt-atom.cgi/weblog/blog_id=2/entry_id=157" title="Twitter loading problems....solved!" />
    <id>tag:www.politicalwarez.com,2007://2.157</id>
    
    <published>2007-03-22T18:44:22Z</published>
    <updated>2007-03-22T19:01:48Z</updated>
    
    <summary>Recently, we have taken to using twitter for Gordon Winston-Smythe to put up his witticisms on the site no matter where he is and when the mood strikes him.  The challenge we faced was keeping within the style/design elements - which twitter graciously offers a JavaScript version of their &quot;embed&quot; code - to allow you to modify the style.  But, recently, with the increased growth of twitter, we have been finding that the page it is located on gets held up in terms of loading, which could potentially impact our revenue and/or customer satisfaction.</summary>
    <author>
        <name>Sanford Dickert</name>
        <uri>http://www.rawlingspolitical.com</uri>
    </author>
    
        <category term="Blog Software" />
    
    <content type="html" xml:lang="en" xml:base="http://www.politicalwarez.com/">
        <![CDATA[<p><img alt="twitter.jpg" src="http://www.politicalwarez.com/images/twitter.jpg" width="170" height="38" style="float: right; padding: 0 0 5px 5px;" />I know - been a while since I have written a post on PoliticalWarez - and things have been busy.  But wanted to share the love in terms of things that can help the campaign out as you move forward.  On Political Gastronomica, I left a post for people to understand how to improve their search engine ranking though do-it-yourself SEO/SEM efforts.  Today, from my experiences with Goodnight Burbank, I wanted to help in terms of twitter use.</p>

<p>"Twitter?", I hear you cry.  Yes, twitter - the new microblogging service that the digerati and others are now using - which combines SMS and blogging into a simple 140+ character message that you can post anywhere and send to all who have subscribed to your twitter feed.  You can use your mobile phone, your IM client or your web browser to microblog.</p>

<p>Recently, we have taken to using twitter for Gordon Winston-Smythe to put up his witticisms on the site no matter where he is and when the mood strikes him.  The challenge we faced was keeping within the style/design elements - which twitter graciously offers a JavaScript version of their "embed" code - to allow you to modify the style.  But, recently, with the increased growth of twitter, we have been finding that the page it is located on gets held up in terms of loading, which could potentially impact our revenue and/or customer satisfaction.</p>

<p><strong>The Solution: iframes</strong><br />
iframes - that little feature kind of like AJAX, but not.  Essentially we used a small bit of iframe magic and our own file for the twitter script to take care of the loading problem.  Now, instead of waiting for the script to finish, we let the page load around the iframe, and the script finishes and fills in when the twitter server can.</p>

<p>It's that simple.  Take a look at <a href="http://www.goodnightburbank.com">Goodnight Burbank</a> to see what we mean.  Twitter script found <a href="http://www.goodnightburbank.com/twitter.htm">here</a>.</p>]]>
        
    </content>
</entry>

<entry>
    <title>List of Video Aggregators</title>
    <link rel="alternate" type="text/html" href="http://www.politicalwarez.com/2006/12/#000128" />
    <link rel="service.edit" type="application/atom+xml" href="http://www.politicalgastronomica.com/mt-atom.cgi/weblog/blog_id=2/entry_id=128" title="List of Video Aggregators" />
    <id>tag:www.politicalwarez.com,2006://2.128</id>
    
    <published>2006-12-14T02:27:11Z</published>
    <updated>2006-12-25T22:37:45Z</updated>
    
    <summary>In many campaigns, people are looking for ways of distributing their content to various web hosting sites - in order to share the video with constituents and potentially save the money in hosting.  The challenge I have is, beyond the big sites, where else can I distribute the video?  For that, I offer the following list of video aggregators/hosting sites which I will continually update as new ones come, and old ones disappear.</summary>
    <author>
        <name>Sanford Dickert</name>
        <uri>http://www.rawlingspolitical.com</uri>
    </author>
    
        <category term="Podcasting" />
    
    <content type="html" xml:lang="en" xml:base="http://www.politicalwarez.com/">
        <![CDATA[<p>In many campaigns, people are looking for ways of distributing their content to various web hosting sites - in order to share the video with constituents and potentially save the money in hosting.  The challenge I have is, beyond the big sites, where else can I distribute the video?  For that, I offer the following list of video aggregators/hosting sites which I will continually update as new ones come, and old ones disappear.
</p><p>
I will divide these sites based on the features and capabilities (including ad insertion and Terms of Service), but will start with a simple listing of the ones I am aware of. <i>Last Update: December 25, 2006</i></p>
<p><b>YouTube-like Sites</b><br>
These sites are similar in nature to YouTube, providing hosting, directory services and 
syndication (read: embed tools) for distribution on blogs or websites.
<ul>
<li><a href="http://www.addictingclips.com" target="_new">AddictingClips</a></li>
<li><a href="http://www.blip.tv" target="_new">blip.tv</a></li>
<li><a href="http://www.break.com" target="_new">Break</a></li>
<li><a href="http://www.buzznet.com" target="_new">Buzznet</a></li>
<li><a href="http://www.clipshack.com" target="_new">Clipshack</a></li>
<li><a href="http://www.eefoof.com" target="_new">Eefoof</a></li>
<li><a href="http://www.esnips.com" target="_new">eSnips</a></li>
<li><a href="http://www.fliqz.com" target="_new">Fliqz</a></li>
<li><a href="http://www.flixya.com" target="_new">Flixya</a></li>
<li><a href="http://video.google.com" target="_new">Google Video</a></li>
<li><a href="http://www.grouper.com" target="_new">Grouper</a></li>
<li><a href="http://www.guba.com" target="_new">Guba</a></li>
<li><a href="http://www.ifilm.com" target="_new">iFilm</a></li>
<li><a href="http://www.livevideo.com" target="_new">LiveVideo</a></li>
<li><a href="http://www.lulu.tv" target="_new">Lulu TV</a></li>
<li><a href="http://www.motionbox.com" target="_new">Motionbox</a></li>
<li><a href="http://www.revver.com" target="_new">revver</a></li>
<li><a href="http://www.sharkle.com" target="_new">Sharkle</a></li>
<li><a href="http://stage6.divx.com" target="_new">Stage6</a></li>
<li><a href="http://www.veoh.com" target="_new">Veoh</a></li>
<li><a href="http://www.videojug.com" target="_new">VideoJug</a></li>
<li><a href="http://www.videowebtown.com" target="_new">Video Webtown</a></li>
<li><a href="http://www.vidiac.com" target="_new">Vidiac</a></li>
<li><a href="http://video.yahoo.com" target="_new">Yahoo! Video</a></li>
<li><a href="http://www.youtube.com" target="_new">YouTUBE</a></li>
</ul>

<b>Hosting and/or Syndication Sites</b><br>
These sites are simplistic hosting services either without directory tools or 
syndication tools.
<ul>
<li><a href="http://video.aol.com" target="_new">AOL Video</a></li>
<li><a href="http://www.videowebtown.com" target="_new">Video Webtown</a></li>
<li><a href="http://www.brightcove.com" target="_new">Brightcove</a></li>
<li><a href="http://www.bolt.com" target="_new">Bolt</a></li>
<li><a href="http://www.castpost.com" target="_new">Castpost</a></li>
<li><a href="http://www.dailymotion.com" target="_new">Daily Motion</a></li>
<li><a href="http://www.dropshots.com" target="_new">DropShots</a></li>
<li><a href="http://www.evideoshare.com" target="_new">eVideoShare</a></li>
<li><a href="http://www.eyespot.com" target="_new">Eyespot</a></li>
<li><a href="http://www.flukiest.com" target="_new">Flukiest</a></li>
<li><a href="http://www.gofish.com" target="_new">GoFish</a></li>
<li><a href="http://www.imageevent.com" target="_new">ImageEvent</a></li>
<li><a href="http://www.imeem.com" target="_new">iMeem</a></li>
<li><a href="http://www.jumpcut.com" target="_new">JumpCut</a></li>
<li><a href="http://www.metacafe.com" target="_new">Metacafe</a></li>
<li><a href="http://www.motion.tv" target="_new">MotionTV</a></li>
<li><a href="http://www.multiply.com" target="_new">Multiply</a></li>
<li><a href="http://www.myheavy.com" target="_new">MyHeavy</a></li>
<li><a href="http://www.myspace.com" target="_new">MySpace</a></li>
<li><a href="http://www.openvlog.com" target="_new">Openvlog</a></li>
<li><a href="http://www.ourmedia.org" target="_new">Ourmedia</a></li>
<li><a href="http://www.panjea.com" target="_new">Panjea</a></li>
<li><a href="http://www.phanfare.com" target="_new">Phanfare</a></li>
<li><a href="http://www.photobucket.com" target="_new">Photobucket</a></li>
<li><a href="http://www.pixparty.com" target="_new">Pixparty</a></li>
<li><a href="http://www.putfile.com" target="_new">Putfile</a></li>
<li><a href="http://soapbox.msn.com" target="_new">Soapbox</a></li>
<li><a href="http://www.stashspace.com" target="_new">StashSpace</a></li>
<li><a href="http://www.stickam.com" target="_new">Stickam</a></li>
<li><a href="http://www.streamloader.com" target="_new">Streamloader</a></li>
<li><a href="http://www.treemo.com" target="_new">Treemo</a></li>
<li><a href="http://www.videoaddon.com" target="_new">VideoAddon</a></li>
<li><a href="http://www.videoegg.com" target="_new">VideoEgg</a></li>
<li><a href="http://www.vidilife.com" target="_new">Vidilife</a></li>
<li><a href="http://www.vimeo.com" target="_new">Vimeo</a></li>
<li><a href="http://www.vmix.com" target="_new">vMix</a></li>
<li><a href="http://www.vobbo.com" target="_new">Vobbo</a></li>
<li><a href="http://www.vox.com" target="_new">Vox</a></li>
<li><a href="http://www.vsocial.com" target="_new">vSocial</a></li>
<li><a href="http://www.youare.tv" target="_new">You Are TV</a></li>
</ul>

<b>Broadband Television Sites</b><br>
These sites are building premium, MSM or selective content into television "channels".
<ul>
<li><a href="http://television.aol.com/in2tv" target="_new">AOL Television</a></li>
<li><a href="http://www.channelchooser.com" target="_new">ChannelChoser</a></li>
<li><a href="http://www.channelking.com" target="_new">Channel King</a></li>
<li><a href="http://www.chooseandwatch.com" target="_new">Choose and Watch</a></li>
<li><a href="http://www.current.tv" target="_new">Current</a></li>
<li><a href="http://www.live-online-tv.com" target="_new">Live Online</a></li>
<li><a href="http://www.lordoftv.com/" target="_new">Lord of TV</a></li>
<li><a href="http://www.streamick.com" target="_new">Steamnick</a></li>
<li><a href="http://www.wwitv.com" target="_new">WWITV</a></li>
<li><a href="http://www.yourkindatv.com" target="_new">YourKindaTV</a></li>
<li><a href="http://video.tinypic.com" target="_new">TinyPic</a></li>
<li><a href="http://www.fark.com/video" target="_new">Fark Video</a></li>
<li><a href="http://www.gotuit.com" target="_new">Gotuit</a></li>
<li><a href="http://www.flixya.com" target="_new">Flixya</a></li>
<li><a href="http://www.guba.com" target="_new">Guba</a></li>
<li><a href="http://www.maniatv.com" target="_new">ManiaTV</a></li>
</ul>

<b>Directory Sites</b><br>
These sites have directory listings - either with a taxonomy, hierarchy or general social filters.
<ul>
<li><a href="http://www.network2.tv" target="_new">Network2</a></li>
<li><a href="http://video.podcast.com" target="_new">Podcast.com</a></li>
<li><a href="http://www.podcastdirectory.com" target="_new">Podcast Directory</a></li>
<li><a target="_new" href="http://www.genwi.com/">Genwi</a></li>
<li><a target="_new" href="http://www.mefeedia.com/">MeFeedia</a></li>
<li><a target="_new" href="http://www.podcastvideos.org/">PodcastVideos</a></li>
<li><a target="_new" href="http://www.vodstock.com/">Vodstock</a></li>
<li><a href="http://www.podcastpickle.com" target="_new">Podcast Pickle</a></li>
<li><a href="http://www.podcastsalad.com" target="_new">Podcast Salad</a></li>
<li><a href="http://www.podcaststyle.com" target="_new">Podcast Style</a></li>
<li><a href="http://www.podfeed.net" target="_new">Podfeed.net</a></li>
<li><a href="http://www.purevideo.com" target="_new">PureVideo</a></li>
<li><a href="http://www.singingfish.com" target="_new">Singing Fish</a></li>
<li><a href="http://video.stumbleupon.com" target="_new">StumbleVideo</a></li>
<li><a href="http://www.vidcastlaunchpad.com" target="_new">Vidcast Launchpad</a></li>
<li><a href="http://www.vlogdir.com" target="_new">Vlog Directory</a></li>
<li><a href="http://www.yikers.com" target="_new">Yikers</a></li>
<li><a href="http://www.blinkx.com" target="_new">blinkx</a></li>
<li><a href="http://www.blubrry.com" target="_new">Blubrry</a></li>
<li><a href="http://www.britcaster.com" target="_new">Britcaster</a></li>
<li><a href="http://www.casttv.com" target="_new">CastTV</a></li>
<li><a href="http://www.clickcaster.com" target="_new">Click Caster</a></li>
<li><a href="http://www.dabble.com" target="_new">Dabble</a></li>
<li><a href="http://www.flixpo.com" target="_new">Flixpo</a></li>
</ul>


<b>Other Video Sites</b><br>
These sites are either tools, widget solutions or others.
<ul>
<li><a href="http://www.4shared.com" target="_new">4shared</a></li>
<li><a href="http://www.getdemocracy.com" target="_new">Democracy</a></li>
<li><a href="http://www.filecow.com" target="_new">Filecow</a></li>
<li><a href="http://www.mediamax.com" target="_new">Mediamax</a></li>
<li><a href="http://www.neptune.com" target="_new">Mediashare</a></li>
<li><a href="http://www.onetruemedia.com" target="_new">OneTrueMedia</a></li>
<li><a href="http://www.pooxi.com" target="_new">Pooxi</a></li>
<li><a href="http://www.snapfish.com" target="_new">Snapfish</a></li>
<li><a href="http://www.spokeo.com" target="_new">Spokeo</a></li>
<li><a href="http://www.zippyvideos.com" target="_new">Zippyvideos</a></li>
</ul>
</p><p>
Special shout out to <a href="http://www.lightreading.com/document.asp?doc_id=112147" target="_new">Phil Harvey of LightReading</a>, <a href="http://www.mediathink.com/tactical/ivod_whitepapertbl.asp" target="_new">Mediathink</a> and <a href="http://www.beginningwithi.com/vlog/test.html" target="_new">Deirdré Straughan of Beginning with I</a>.
</p><p>
If you see any mistakes or would like to be added to this list, please comment on this post.
</p><p>
Tags: <a href="http://technorati.com/tag/video+sites" rel="tag">Video Sites</a>, <a href="http://technorati.com/tag/video+aggregation+sites" rel="tag">Video Aggregation Sites</a>, <a href="http://technorati.com/tag/video+aggregators" rel="tag">Video Aggregators</a>, <a href="http://technorati.com/tag/list+of+video+sites" rel="tag">List of Video Sites</a>, <a href="http://technorati.com/tag/list+of+video+aggregators" rel="tag">List of Video Aggregators</a>, <a href="http://technorati.com/tag/list+of+video+aggregation+sites" rel="tag">List of Video Aggregation Sites</a>, <a href="http://technorati.com/tag/video+hosting+sites" rel="tag">Video Hosting Sites</a>, <a href="http://technorati.com/tag/video+hosting" rel="tag">Video Hosting</a>
</p> ]]>
        
    </content>
</entry>

<entry>
    <title>Person-to-Person-to-Person - interesting primer</title>
    <link rel="alternate" type="text/html" href="http://www.politicalwarez.com/2006/10/#000111" />
    <link rel="service.edit" type="application/atom+xml" href="http://www.politicalgastronomica.com/mt-atom.cgi/weblog/blog_id=2/entry_id=111" title="Person-to-Person-to-Person - interesting primer" />
    <id>tag:www.politicalwarez.com,2006://2.111</id>
    
    <published>2006-10-17T21:33:48Z</published>
    <updated>2006-10-29T22:20:33Z</updated>
    
    <summary>When Julie Germany sent out an email alerting me to her publication, &quot;Person-to-Person-to-Person: Harnessing the Political Power of Online Social Networks and User-Generated Content&quot;, I was happy to speak with her about it - and see if the contributors that be were contributing to the education of the political class.  After spending the weekend going through the publication, I must say that there are some pearls of wisdom found with, and then there are some obvious plugs for technology plays that you can accept as advertorial or not.</summary>
    <author>
        <name>Sanford Dickert</name>
        <uri>http://www.rawlingspolitical.com</uri>
    </author>
    
        <category term="Social Networks" />
    
    <content type="html" xml:lang="en" xml:base="http://www.politicalwarez.com/">
        <![CDATA[<p><img src="http://www.ipdi.org/UploadedFiles/Social%20Net%20Cover.jpg" border="0" width="150" height="197" style="margin: 10px;" align="right">When Julie Germany sent out an email alerting me to <a href="http://www.ipdi.org/publications/default.aspx">her publication</a>, "Person-to-Person-to-Person: Harnessing the Political Power of Online Social Networks and User-Generated Content", I was happy to speak with her about it - and see if the contributors that be were contributing to the education of the political class.  After spending the weekend going through the publication, I must say that there are some pearls of wisdom found with, and then there are some obvious plugs for technology plays that you can accept as advertorial or not.  The following provides a bullet-point list of the articles within.</p>

<p>NOTE: I have my own opinions on the material found within the document, and my goal is to suggest some of the pearls found within, as well as the amusing factors.  All authors did an amazing job (my understanding was this was a hurclean effort in a very short time), but I have to poke a little fun at some...</p>

<p><b>The Good</b><ul><li><b>Introduction</b> by Julie Germany, <a href="http://www.ipid.org">IPDI</a><br />
Very nicely sets the stage for the intended discussion found within.  Builds upon the basic principles and explains them in clear language.</li><li><b>Social Media</b> by Colin Delany, <a href="http://www.epolitics.com">e.politics</a><br />
Simple introduction to social networks and some case studies.</li><li><b>Don't Let Go Yet!</b> by Julie Germany, <a href="http://www.ipid.org">IPDI</a><br />
Again, a nice discourse on user generated media and the pitfalls and opportunities found with this tactic.</li><li><b>How Howard Dean  Turned Online Social Networks into an Offline Phenomenon</b> by Michael Silberman, <a href="http://www.echoditto.com">EchoDitto</a><br />
My favorite article on understanding it is the reaching across the virtual divide to "meat space" (as SecondLifer's call it) to reinforce the experiences and actions in the virtual world.</li><li><b>Call In Now!</b> by Chuck DeFeo, <a href="http://www.townhall.com">TownHall.com</a><br />
How TownHall.com uses cross media promotion (read: radio and web) with an effective incentive program to keep their activists involved.</li><li><b>Building a Blog Network</b> by Michael Kremppasky, <a href="http://www.redstate.com">RedState</a><br />
RedState founder discusses some of the history and some lessons gleaned from building the network - specifically: lead by example, give community some responsibility, don’t underestimate your constituents and let your message be one of many.</li><li><b>Go With the Flow</b> by Valdis Krebs, <a href="http://www.orgnet.com">OrgNet</a><br />
Excellent discussion about social networks by one of the leading lights in social network mapping ending with a new mantra for politics: "be a good neighbor".</li><li><b>Identity Information in Online Social Networking Sites</b> by Mara Johanna Veraar, <a href="http://www.democracyinaction.org">DIA</a><br />
Uses lessons gleaned from online dating sites to describe the importance of building an online identity that can resonate with online activists on other networks.  Excellent collection of references in this article (from Danah Boyd).</li><li><b>Take it Offline</b> by Brad Fay, <a href="http://www.kellerfay.com">The Keller Fay Group</a><br />
A interesting paper from a marketers point of view on "social network marketing" and how effective it can be with a few lessons of "listen", "dialog" and "learn" about what the community does or is doing.</li><li><b>Building a Network of Political Allies</b> by Gideon Rosenblatt, <a href="http://www.onenorthwest.com">ONE/Northwest</a><br />
Intriguing discussion of "Movement as a Network" focusing on People, Solution and Resource Organizations and how these three fit into the model, with a focus on environmental defense.</li><li><b>Videogames are Political Tools</b> by Nicco Mele and David Cohen<br />
A light discourse on how videogames can inform and impact people's perceptions on issues along with a list of previously attempted campaign-type games</li><li><b>Political Organizing Through Social Networking Sites</b> by Zack Rosen, <a href="http://www.civicspacelabs.org">Civicspace Foundation</a><br />
A nice discussion on engagement with a story about Fred Gooltz and his low-cost use of MySpace to build a race.</li></ul></p>]]>
        <![CDATA[<p><b>The not-so-Good</b><br />
These articles are not necessarily bad, rather I felt that they were more advertorial and did not provide any new knowledge that did not inform beyond the obvious.<ul><li><b>Reaching the Under 30 Demographic</b> by Riki Parikh,  <a href="http://www.ipid.org">IPDI</a><br />
Essentially a section saying, "Use use MySpace and Facebook", leveraging the story of Jack Carter's MySpace experience in discussing how reaching the under-age demo will help campaigns.</li><li><b>Building Networks of Informed Online Adults</b> by Carl Rosendorf, <a href="http://www.gather.com">Gather.com</a><br />
Essentially, target your demographic, uses good tools to get the conversation going, trust in the conversation, and find the influencers - and uses <a href="http://www.alexsinkforcfo.com">Alex Sink for Florida CFO</a> as a case example.</li><li><b>The Social Context</b> by Eric Alderman, <a href="http://www.kickapps.com">KickApps</a><br />
A curious commentary on the concept of "context" and how it will influence the outcome of where online users will aggregate and associate.</li><li><b>The Emerging Podcast Swing Vote</b> by Chris McDonald, <a href="http://www.libsyn.com">LibSyn</a><br />
Essentially an essay on the emerging podcast market with demographics and some basic production suggestions - interesting, but not overly compelling....yet. (Disclaimer: I am involved in a number of podcast efforts, and recommend the product when needed)</li><li><b>How an Email Campaign Can Tap into Social Networks</b> by William Greene, PhD, <a href="http://www.rightmarch.com">RightMarch</a><br />
Very basic discussion on how an important issue can gow a network of supporters (read: social network) to perform actions both online and off.  Sort of squeezed this one into the concept of "social networks".</li><li><b>Moving Ideas</b> by Alan Rosenblatt PhD, <a href="http://www.movingideas.org">MovingIdeas</a><br />
Essentially a discussion of MovingIdeas.org, which is described as "a hub of social networks" based on the premise that social networks already exist within non-profit organizations.</li><li><b>Essembly</b> by Joe Green, <a href="http://www.essembly.com">Essembly</a><br />
A short discussion on lessons learned from running the Essembly site.</li><li><b>Think Like a Rock Band</b> by Justin Perkins and Heather Holdridge, <a href="http://www.care2.com">care2</a><br />
Love the title - this article is a "discussion on the features required to effectively use a social network for spreading your message across other's connections".  Interestingly enough, the list of features nicely dovetails with care2's platform. Hmmm....</li><li><b>Creating an Online Voter Space</b> by Ravi Singh, <a href="http://www.electionmall.com">ElectionMall</a><br />
Short piece on basic online engagement strategies.</li></ul></p>

<p><b>The "what-the-hey?"</b><br />
This section is my, "What were they thinking?" when added to the publication.  In particular:<ul><li><b>Take Action, Get Action</b> by John Hlinko, <a href="http://www.grassroots.com">Grassroots Enterprise</a><br />
"dot-orgasm"?  Heard this one back in 2003-2004 when he launched Act For Love.  Where is the discussion of learning from the last two years of work with GA?</li><li><b>Is the Hot Factor Worth the Trip?</b> by Phil Sheldon, Diener Consultants<br />
This one I rag on, not because it is missing the point (actually, it talks about the issues of advertising on these sites and such), but because Phil is getting a kick out off how successful the <a href="http://www.myspace.comtherightbrothers">Right Brothers</a> are generating traffic.  I have to shake my head and say, "wha?"</li></ul></p>

<p><b>Opinion: interesting read for the Amtrak</b><br />
Not sure if I would recommend it whole-heartedly three weeks later - it is more advertorial IMHO that informative, but for the beginner looking to become facile in the lingo and ideas with some form of structure, definitely consider the $25 for the publication inexpensive after-hours class work.</p>

<p>Link: <a href="http://www.ipdi.org/publications/default.aspx">P2P2P</a></p>

<p>Tags: <a href="http://technorati.com/tag/person+to+person+to+person" rel="tag">Person to Person to Person</a>, <a href="http://technorati.com/tag/ipdi" rel="tag">IPDI</a>, <a href="http://technorati.com/tag/social+networks+in+politics" rel="tag">Social Networks in Politics</a>, <a href="http://technorati.com/tag/myspace+politics" rel="tag">MySpace Politics</a>, <a href="http://technorati.com/tag/eCampaigning" rel="tag">eCampaigning</a> </p>]]>
    </content>
</entry>

<entry>
    <title>google Mobile Maps - its so &quot;kool&quot;!</title>
    <link rel="alternate" type="text/html" href="http://www.politicalwarez.com/2006/10/#000109" />
    <link rel="service.edit" type="application/atom+xml" href="http://www.politicalgastronomica.com/mt-atom.cgi/weblog/blog_id=2/entry_id=109" title="google Mobile Maps - its so &quot;kool&quot;!" />
    <id>tag:www.politicalwarez.com,2006://2.109</id>
    
    <published>2006-10-14T00:26:20Z</published>
    <updated>2006-10-16T12:44:06Z</updated>
    
    <summary>One app I want to mention today is one I accidentially discovered on my way to an event this weekend.  In the car, I was sitting in the car with three tech guys (one who invented the handwriting recognition software and the founder of MeshForum) and we were trying to find our way.  Suddenly, I am shown a high-end smartphone running google Mobile Maps.  It has been a while since I was impressed with a simple app, and within five minutes, I had it running the same app on my treo 650.</summary>
    <author>
        <name>Sanford Dickert</name>
        <uri>http://www.rawlingspolitical.com</uri>
    </author>
    
        <category term="Mobile" />
    
        <category term="Volunteer Management" />
    
    <content type="html" xml:lang="en" xml:base="http://www.politicalwarez.com/">
        <![CDATA[<p>Since the last post on <a href="http://www.rights-group.com">Rights Group</a>, I have had a slew of requests to talk about new mobile services.  But, the one I want to mention today is one I accidentially discovered on my way to an event this weekend.  In the car, I was sitting in the car with three tech guys (one who invented the handwriting recognition software and the founder of MeshForum) and we were trying to find our way.  <img alt="google Mobile Maps" align="right" style="margin: 10px;" src="http://www.politicalwarez.com/images/gmapmobilelogo.jpg" width="154" height="73" />Suddenly, I am shown a high-end smartphone running <a href="http://www.google.com/gmm/index.html">google Mobile Maps</a>.  It has been a while since I was impressed with a simple app, and within five minutes, I had it running the same app on my treo 650.</p>

<p>Why am I so excited?  Simply because this is another app from google that just works.  Not only do I get to avoid spending another $800 on a tomtom 910 (which I loved, nonetheless), but all of the things you expect in the <a href="http://maps.google.com">google Maps</a> are easily available - with traffic and identification of locations in clear, simple view.</p>]]>
        <![CDATA[<p><b>Think about the power in the hands of your staff</b><br />
In 2004, there were scores of 527 staffers and volunteers walking around with Palm Pilots doing canvasses of potential voters.  Most of the time, the canvass was based on physical paper, reading from a script and having a neighborhood map for general instructions.  With the new google Mobile Maps software, comined with a simple form structure, I can get all of the information I need on my treo 650, and have it all entered into my database in one fell swoop.</p>

<p>Think about the possibilities:<a href="http://www.politicalwarez.com/images/gmaps-mobile.jpg"><img alt="GMM Demo" src="http://www.politicalwarez.com/images/gmaps-mobile-thumb.jpg" width="150" height="344"  align="right" style="margin:10px;" /></a><ul><li><b>Traffic conditions</b><br />
On thing that drove me crazy in South Florida was knowing the traffic conditions from point A to B.  Now, with the GMM, I can have a sense of the traffic movement showing on the screen in simple, easy to read, colors.</li><li><b>Directions</b><br />
The other major need for me - especially when in a district or location I do not know.  The nicest thing I found out is how the treo version of the application pages through the steps of the directions, just like watching a GPS system on the front of my car.</li><li><b>Integration</b><br />
This is one aspect I am hoping on more than expecting.  Meeting with a googler recently, he suggested looking at how <a href="http://earth.google.com/kml/kml_overview.html">google Earth uses KML overlays</a> (this is for the technical at heart) to handle the mapping functionality.  But it is my hope and expectation that using GMM with additional functionality (for example, having walk lists stored on google Spreadsheet that is updated via the mobile treo interface) will make the collection of data and the directon of canvassers much more efficient.</li></ul></p>

<p><b>What do you think?</b><br />
Aside from the "kool" factor, how do you see GMM working for campaigns?  I am only reaching the tip of the iceberg with this idea - my assumption is that, by placing GMM on the platform, we are potentially giving google a footprint to extend other services on to the treo, which could then include schedules, searches on news events, etcera.  Given the power of google in your hand, how much quicker could a candidate discover the meaning of "macaca"?  </p>

<p>UPDATE: Just on mytreo.net, and found <a href="http://mytreo.net/downloads/details-1089.html">this opinion</a> which extolls the virtues of the app as well.<br />
Tags: <a href="http://technorati.com/tag/google+mobile+maps" rel="tag">google Mobile Maps</a>, <a href="http://technorati.com/tag/GMM" rel="tag">GMM</a>, <a href="http://technorati.com/tag/mobile+canvassing+tools" rel="tag">mobile canvassing tools</a>, <a href="http://technorati.com/tag/traffic+directions" rel="tag">traffic directions</a> <br />
</p>]]>
    </content>
</entry>

<entry>
    <title>Rights Group - making mobile marketing work</title>
    <link rel="alternate" type="text/html" href="http://www.politicalwarez.com/2006/10/#000105" />
    <link rel="service.edit" type="application/atom+xml" href="http://www.politicalgastronomica.com/mt-atom.cgi/weblog/blog_id=2/entry_id=105" title="Rights Group - making mobile marketing work" />
    <id>tag:www.politicalwarez.com,2006://2.105</id>
    
    <published>2006-10-11T04:18:46Z</published>
    <updated>2006-10-11T04:37:13Z</updated>
    
    <summary>There are a number of players out there offering &quot;mobile marketing&quot; solutions - I have been pitched by some, and only now learning of some new ones calling themselves &quot;cause marketeers&quot;.  But IMHO, Rights Group is one of the first with a string of successes and a strong consultative attitude toward building effective &quot;cause marketing&quot; solutions in conjunction in a number of situations.  And for the price, it is an effective tool in the arsenal for acquiring and building relationships with your supporters.</summary>
    <author>
        <name>Sanford Dickert</name>
        <uri>http://www.rawlingspolitical.com</uri>
    </author>
    
        <category term="Mobile" />
    
    <content type="html" xml:lang="en" xml:base="http://www.politicalwarez.com/">
        <![CDATA[<p><a href="http://www.politicalwarez.com/images/savedarfurcode2.html" onclick="window.open('http://www.politicalwarez.com/images/savedarfurcode2.html','popup','width=421,height=253,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0'); return false"><img src="http://www.politicalwarez.com/images/savedarfurcode2-thumb.jpg" width="230" height="138" alt="" align="right" style="margin: 10px;"/></a>What does 17K supporters for Darfur have to do with a technology tool discussion?  It has to do with technology when 3500 of those people use their cell phones to send an SMS text message to show their support for a petition for the White House calling on President Bush to save Darfur.  Welcome to  <b>cause marketing</b>.</p>

<p>In January of 2006, Jed Alpert and his consultants were doing work on using mobile technology for the entertainment industry.  Jed had been one of the founders of sonicnet (which had been acquired by MTV) and had built up a large base of contacts in the music industry.  In a project he was doing for Justin Timberlake and Britney Spears, he and his staff developed a simple platform for engaging enthusiastic fans via the budding SMS text interface.  Quite serendipitously, he happened to be taking with a friend in the American Way about his efforts, and was asked if he could do the same for the American Way.  After a few tweaks and some process modifications, Jed found out that his response rates were 10 to 20 times what he was getting on the entertainment space.  Thus was borne the <a href="http://www.rights-group.com">Rights Group</a> and their platform, PoliTxt.</p>]]>
        <![CDATA[<p><b>PoliTxt makes SMS marketing easy</b><br />
To hear it explained by Jed, it almost sounds like a bulk-email system that goes directly to your cell phone.  <img alt="rightsgrouplogo.jpg" src="http://www.politicalwarez.com/images/rightsgrouplogo.jpg" width="272" height="64" align="left" style="margin: 10px;" />The Politxt system is absurdly simple - create a campaign that inspires people to enter a message to a "shortcode" (a five digit number that acts like a URL for mobile services) which will trigger a response message to further engage the user.  The result: a stream of self-selected supporters who have given their names, emails address and mobile numbers for further communications by the group that can be integrated into any constituent management solution (e.g. <a href="http://www.getactive.com">getActive</a>, <a href="http://www.ngpsoftware.com">NGP</a>, <a href="http://www.convio.com">Convio</a>, <a href="http://www.kintera.com">Kintera</a>, etcera) or just left as simple CSV files to be read into Excel.</p>

<p>Is it that simple?  In some ways, yes.  Consider <a href="http://www.rights-group.com/case_seal.html">Jed's case study</a> on his website regarding the Internations Fund for Animal Wildlife.</p>

<table align="right" border="0" cellpadding="0" cellspacing="0"><tr><td><a href="http://www.politicalwarez.com/images/sealtxt.html" onclick="window.open('http://www.politicalwarez.com/images/sealtxt.html','popup','width=600,height=253,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0'); return false"><img src="http://www.politicalwarez.com/images/sealtxt-thumb.jpg" width="200" height="84" alt="" align="right" valign="top" style="margin: 10px;" /></a></td></tr><tr><td>
<div style="text-align: center; font-size:9px;"><i>(click to see the advert)</i></div></td></tr></table>Rights Group was asked to help create a grassroots campaign to generate popular support for a Canadian ban on seal clubbing.    The goal was get people to sign a petition that would be delivered to the Canadian government from as many UK supporters they could create in one month.

<p>In that one month, equipped with only "adverts" such as the one shown here, with a simple request to text a message to a specific shortcode, the IFAW found some startling results:<ul><li>Their print ads had over ½% response rate (as a function of circulation)</li><li>Total number of people who sent in the text message: approx 50,000</li><li>Response when opt-in group was asked to send in name: <b>92%</b></li><li>Response when asked to send in e-mail: <b>68%</b></li><li>Response when asked to organizations web-site for information: <b>13%</b></li></ul></p>

<p><b>What does this mean?</b><br />
In the email marketing world, response rates are everything - normally open rates range from 1-3%  (from a rented list) to 10-30% (from an organic list).  Actions requested and acted upon are often between 5-15% of the opens.  In the quick and immediate exchange of text messaging, the IFAW was able to exceed any other medium that collected information at the budget of setting up the service and the campaign collateral.</p>

<p>Does this mean that SMS and PoliTxt is right for you?  Not sure.  The New York State Democratic Party is trying it out - making sure that if you are in a particular zipcode and can help a campaign in that zipcode, you are notified of a chance to help via an SMS message.<br />
 <br />
But, in this case, there are some constraints that campaigns should be aware of.</p>

<p>We both agree that SMS/texting is great for calls to action ("sign the petition", "go to this location"), but not as useful for major communications messages or frequent interruptions from a central organizing body.  Users are only now growing into SMS (it still surprises me when my aunt react when her cell phone suddenly gets a message) and are beginning to use it for personal needs.  All too frequently, campaigns/advocacy groups often think that any technology service can do anything and everything they can imagine - and it can be used willy-nilly to generate revenue, get-out-the-vote, etcera.  But it is important to understand that SMS is just one of many channels in the arsenal for marketing and communications, and not the end-all-be-all solution to targeting supporters.  Users treat SMS very differently than emails or phone calls - and that response/affinity needs to be taken into consideration.</p>

<p><b>Would I recommend Rights Group? Yes.</b><br />
There are a number of players out there offering "mobile marketing" solutions - I have been pitched by some, and only now learning of some new ones calling themselves "cause marketeers".  But IMHO, <a href="http://www.rights-group.com">Rights Group</a> is one of the first with a string of successes and a strong consultative attitude toward building effective "cause marketing" solutions in conjunction in a number of situations.  And for the price, it is an effective tool in the arsenal for acquiring and building relationships with your supporters.</p>

<p>Tags: <a href="http://technorati.com/tag/rights+group" rel="tag">Rights Group</a>, <a href="http://technorati.com/tag/mobile+marketing" rel="tag">mobile marketing</a>, <a href="http://technorati.com/tag/cause+marketing" rel="tag">cause marketing</a>, <a href="http://technorati.com/tag/mobile+engagement" rel="tag">mobile engagement</a>, <a href="http://technorati.com/tag/SMS+marketing" rel="tag">SMS marketing</a> </p>]]>
    </content>
</entry>

<entry>
    <title>vivaDemocracy - allowing the best to rise in field</title>
    <link rel="alternate" type="text/html" href="http://www.politicalwarez.com/2006/10/#000104" />
    <link rel="service.edit" type="application/atom+xml" href="http://www.politicalgastronomica.com/mt-atom.cgi/weblog/blog_id=2/entry_id=104" title="vivaDemocracy - allowing the best to rise in field" />
    <id>tag:www.politicalwarez.com,2006://2.104</id>
    
    <published>2006-10-10T11:38:38Z</published>
    <updated>2006-10-10T12:01:36Z</updated>
    
    <summary>Daniel Lopez, founder of vivaDemocracy, came up with the idea of leveraging workflow applications to a distrubted volunteer management problem.  Instead of relying on the management to choose who does what jobs, why not let the supporters choose what jobs they could do and report back on what they accomplished - similar to the Action Centers we see on the Senate sites like Senator Clinton or the GOP site. Armed with this idea and some engineering talent, Daniel and his team created vivaDemocracy, an intriguing offering for less-monied campaigns looking for an easy way to manage their volunteers. </summary>
    <author>
        <name>Sanford Dickert</name>
        <uri>http://www.rawlingspolitical.com</uri>
    </author>
    
        <category term="Volunteer Management" />
    
    <content type="html" xml:lang="en" xml:base="http://www.politicalwarez.com/">
        <![CDATA[<p>Back in 2004, Ms. Betty Castor was running for the US Senate seat that was being vacated by then Senator Bob Graham.  Close to the end of the election, she launched a grassroots management website that was unlike others I had seen at that time.  And coincidentially, the gentleman who launched turns out to have been part of the Dean campaign trying to come up with a technology solution to work with the grassroots.</p>

<p><img alt="vivalogo.gif" src="http://www.politicalwarez.com/images/vivalogo-thumb.gif" width="200" height="51" align="right" style="margin: 10px;" />Daniel Lopez, founder of <a href="http://www.vivademocracy.com">vivaDemocracy</a>, came up with the idea of leveraging workflow applications to a distrubted volunteer management problem.  Instead of relying on the management to choose who does what jobs, why not let the supporters choose what jobs they could do and report back on what they accomplished - similar to the Action Centers we see on the Senate sites like <a href="http://www.hillaryclinton.com/action/?sc=1">Senator Clinton</a> or the <a href="http://www.gop.com">GOP site</a>. Armed with this idea and some engineering talent, Daniel and his team created vivaDemocracy, an intriguing offering for less-monied campaigns looking for an easy way to manage their volunteers. </p>]]>
        <![CDATA[<p><b>Let the masses decide</b><br />
One of the most amusing aspects of the political process seems to be the "desire" to have voters choose their elected officials, but getting people involved in the "real action" is a challenge for both the campaign and the volunteers.  Campaign management is ofen centralized at the campaign HQ with satellite offices around the district, county, state or nation.  This hierarchical structure allows for management of the resources, message management, and a level of "accountability" for any potential mistakes that can arise (someone has to be "thrown under the bus").  But, this structure is often inefficient in other ways::<ul><li><b>Putting the right resource on the right task</b><br />
One challenge I often found in my campaign experience tends to be the matching of person to task, or the assumption that any person could handle any task.  It was almost comical to watch a person who had little phone skills on the canvass lines at the campaign offices trying to get up the gumption to speak to the person on the other end of the line with the passion of the other person right next to her who had a comfort level of making phonecalls on a regular basis.  While this sounds like a simple problem that could be handled with simple management techniques, consider what is happening at the time when volunteers are coming on board - especially in an exciting campaign. Too often, labor resources are "left on the table" - either because of lack of knowledge of their capabilities or lack of bandwidth to handle the resource opportunity.</li><li><b>Tracking volunteer performance in an efficient manner</b><br />
In the corporate world, Sarbane-Oxley has forced corporates to track risk across the company to ensure investors are alerted to problems before they become extremely large.  In campaigns, the accountability is often difficult in the canvassing efforts, because of the challenge of determining who did what when.  If the campaign gets a call from a disgruntled voter complaining about a "fresh young man" who called at dinner time, how can the campaign determine who did what, especially if the tracking processes are essentially a canvass manager who passed out papers to different volunteers?</li><li><b>Recognizing top performers</b><br />
Another challenge tends to be the difficulty of recognizing who does what well.  On the field canvass in Florida back in 2004, one thing I could never figure out from my team was who was doing what well.  We would walk the senior citizen retirement communities, and the only metric I had was to determine how many door hangers my volunteers had taken from me.  And once we were done doing a shift, we would rush back to the office for another task, with little time to determine performance or praise.</li></ul></p>

<p><a href="http://www.politicalwarez.com/images/viva1.html" onclick="window.open('http://www.politicalwarez.com/images/viva1.html','popup','width=786,height=637,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0'); return false"><img src="http://www.politicalwarez.com/images/viva1-thumb.jpg" width="230" height="186" alt="" align="right" style="margin: 10px;" /></a><b>viva allows volunteers to choose their jobs</b><br />
Making the task of creating the jobs in a structured format is what vivaDemocracy offers - especially for the task of volunteer and field management.  You create jobs that are based on phone canvassing, field canvassing (walking the beat) or writing letters.  campaign staffers create jobs - by selecting a portion of the voter file, the task itself (e.g. calling, walking, letter writing), a script for the job, and other factors that help target the job to the volunteers.  Once the job is submitted, it shows up in the collection of jobs for the volunteer supporters. Matching people to the right task is the job of the system - and of the user.</p>

<p>As shown in the screen above for <a href="http://jimdavis2006.vivademocracy.com>Jim Davis</a> campaign, there are jobs for calling and canvassing. I decided to see how the system would work and took on a phone canvassing job.  When I got to the job itself (after promising to report back in 72 hours), I got a page which included a script and a list of telephone numbers.  What I found interesting (and in line with what Daniel said), most of my callees were in the same geographic area I am listed as, same age range, and primarily male.  What was intriguing about this was the ease of managing the list online (much like the Kerry Calls application) with the important details being captured after each call.</p>

<p>Walk lists are also very interesting, matching the list to your area - and allowing you to select down to street level.  The use of google maps is a nice touch for me to see where the precincts are.  Since I have not seen the write a letter service, I can not comment, but if it is anything like the other two services, I anticipate a good workflow system.</p>

<p>I had seen things like this with companies like <a href="http://www.advokit.com">Advokit</a>, Digial Campaigns (a now defunct company) or a homegrown solution like the eCalls for Clark or the phone outreach for Latinos for Dean.  viva seems to go one step further in terms of making the reporting and workflow management extremely simple.  As an application, it is nice, clean and relatively easy to use.</p>

<p><b>Challenges</b><br />
Now, here are the challenges I see - with any and all applications of this sort:<ul><li><b>Tool is only as good as the effort behind it</b><br />
One of the greatest challenges I see on campaigns is the fact that, they could have the greatest tool in the arsenal, but without support - whether via email campaigns, staff resources or attention to the tasks at hand - the tool does not provide results, only the commitment of the staff doing the work does.  viva is a nice tool in terms of committed supporters - making it easy to do the volunteer tasks.  But if the campaign does not work with it, it will flounder and be ineffectual.  To give a sense of this: the Rod Smith campaign, across all of the state of Florida, only had slightly over 600 volunteers.  With those 600 volunteers, the numbers were not as impressive as I would have expected (11K calls, 4K letters, and 4K doors knocked), but I wonder about the campaign volunteer process.  I never received any emails to remind me of the job opportunities on the center, and I rarely saw the Volunteer Center mentioned in other campaign communications.</li><li><b>Make the commitment more understandable</b><br />
The challenge I see is how to incentivize people to get involved and act.  When I first used the application back in the Castor Campaign, I noted that to get a job, I had to commit to the task, before I knew what it might entail.  Even though there is a summary, I was hesistant to commit - which more than likely is a challenge for most users that are not completely dedicated to the campaign.  It took me a couple fo times to note the "sample link" to see what I might be getting into, maybe making the link into a prominent button would help clarify the commitment.</li><li><b>Nothing that a little AJAX wouldn't help</b><br />
As I tried out the call management system, I noted the challenge of having to read the script, then page down to the person I was calling to enter the data, and then returning back to the script.  With some simple Ajax (or Atlas) tricks, the application could be that much better.</li></ul></p>

<p><b>Recommendation - nice app, needs campaign support</b><br />
Truthfully, it is a nice application for what it does - and, given the campaign support (in terms of marketing, group coordination and staff support), it could provide campaigns a chance to leverage distributed supporters in areas that they could not reach through normal means.  Daniel's best example was having sparce Democrats in a heavily Republican district and being able to manage the supporters in a more efficient manner.  Anything that can multiply the force of the grassroots (in terms of distributed democracy) has my support.</p>

<p>Tags: <a href="http://technorati.com/tag/volunteer+management" rel="tag">volunteer management</a>, <a href="http://technorati.com/tag/vivademocracy" rel="tag">vivaDemocracy</a>, <a href="http://technorati.com/tag/grassroots+management" rel="tag">grassroots management</a>, <a href="http://technorati.com/tag/distributed+campaigning" rel="tag">distributed campaigning</a></p>]]>
    </content>
</entry>

<entry>
    <title>google Groups beta - improved the service, getting better</title>
    <link rel="alternate" type="text/html" href="http://www.politicalwarez.com/2006/10/#000102" />
    <link rel="service.edit" type="application/atom+xml" href="http://www.politicalgastronomica.com/mt-atom.cgi/weblog/blog_id=2/entry_id=102" title="google Groups beta - improved the service, getting better" />
    <id>tag:www.politicalwarez.com,2006://2.102</id>
    
    <published>2006-10-09T11:50:26Z</published>
    <updated>2006-10-09T12:35:41Z</updated>
    
    <summary>Last week, I gave my opinion about Yahoo! Groups and how it still was a leader in the space in terms of group communication platforms.  Well, soon after, I got an email from one of my google Engineering friends who suggested I take another look at the new google Groups, now offered in beta.  Their newer version has a lot of changes that significantly improve the service in such a way that it is a much more serviceable application from the web, unlike Yahoo!&apos;s reskinning of the eGroups interface.  And, if you are comfortable with gmail, google Calendar and wikis, then you will definitely enjoy using google Groups.</summary>
    <author>
        <name>Sanford Dickert</name>
        <uri>http://www.rawlingspolitical.com</uri>
    </author>
    
        <category term="Community Software" />
    
    <content type="html" xml:lang="en" xml:base="http://www.politicalwarez.com/">
        <![CDATA[<p><img alt="ggroupslogo.jpg" src="http://www.politicalwarez.com/images/ggroupslogo.jpg" width="158" height="68" align="right" style="margin: 10px;" />Last week, <a href="http://www.politicalwarez.com/2006/10/yahoo_groups_still_the_leader.html">I posted</a> my opinion about Yahoo! Groups and how it still was a leader in the space in terms of group communication platforms.  Well, soon after publishing the post, I got an email from one of my google Engineering friends who suggested I take another look at the new <a href="http://groups-beta.google.com">google Groups</a>, now offered in beta.  I have been on a number of google Groups already, and knew the chief architect of the original build.  This version has a lot of changes that definitely improve the service in such a way that it makes it a much more servicable application from the web, unlike Yahoo!'s reskinning of the eGroups interface.  And, if you like <a href="http://www.gmail.com">gmail</a>, <a href="http://www.politicalwarez.com/2006/10/google_calendar_terrific_for_a.html">my earlier post</a> on <a href="http://calendar.google.com">google Calendar</a> and understand the power of a wiki, then you will <b>definitely</b> enjoy using google Groups.</p>]]>
        <![CDATA[<p><a href="http://www.politicalwarez.com/images/ggroups.html" onclick="window.open('http://www.politicalwarez.com/images/ggroups.html','popup','width=1007,height=604,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0'); return false"><img src="http://www.politicalwarez.com/images/ggroups-thumb.jpg" width="230" height="137" alt="google Groups Interface" align="right" style="margin: 10px;" /></a><b>Cleaner design, easier to use</b><br />
Okay, so in my previous post, I lauded the ease of use found within the Yahoo! Groups interface, and was impressed with all of the features that are found within.  It looks like google took a look at the Yahoo! Groups app, determined what <b>really</b> mattered, and left them in.  What surprised me are the features they added - which seems to have centered the mailing around true groupware solutions - taking a lesson from wikis and Google Pages.</p>

<p>What google Groups has now includes:<ul><li><b>Strong Mailing List functionality</b><br />
In the past, the service offered mailing list features, but it was not user friendly in its operation, often more difficult to use because it looked like it was designed for the engineer in mind.  At one point, Zephir Teachout and I discussed the pros and cons of the two services.  If she is currently using gmail, I think she will fall in love with this service now.  </p>

<p>Emailing to the list is a breeze, even the online interface makes it even more beautiful than before.  And since I was used to the gmail interface, it made it that much easier.  Creating a list takes a maximum of two steps (three if you count the adds of emails) and within the group itself, the management functionality is almost scary in how powerful it is (<a href="http://www.politicalwarez.com/images/ggroups2.html" onclick="window.open('http://www.politicalwarez.com/images/ggroups2.html','popup','width=1008,height=604,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0'); return false">click here</a> to see an image of the settings).  Again, reminiscent of google Calendar, this is powerful stuff - ranging from changing the interface look and feel, to the ordering of the functions on the right hand side.  AJAX to the rescue here, making the interface a wonderful experience.</p>

<p>Discussions are also easy to follow on the web, with the threading capability of messages following along the gmail model as described before.</li><li><b>google Pages within the group</b><br />
<a href="http://www.politicalwarez.com/images/ggroupspages.html" onclick="window.open('http://www.politicalwarez.com/images/ggroupspages.html','popup','width=831,height=607,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0'); return false"><img src="http://www.politicalwarez.com/images/ggroupspages-thumb.jpg" width="230" height="168" alt="" align="right" style="margin: 10px;" /></a>This feature was a surprise when I first used it - thinking, as what existed at Yahoo!, the pages link was simply a repository of bookmarks for users to supply.  Rather, google Pages functionality is found here - in other words, you can create a group wiki here - with the ease of creating any other wiki or Microsoft Word document.  All the publishing features are there, you just have to become familiar with it.  I have been using wikis for some time now (my favorite is <a href="http://www.socialtext.com">SocialText</a>), but this could change my use immediately.</p>

<p>Wikis are excellent in terms of group coordination and management of information on a shared document (think of having a Word document shared on a common folder in a server that you and your supporters could access and modify).  By placing Pages within google Groups, permissions are automatically established (how else could you access the Page if you were not part of the Group), and the tools make publishing and version control (who did what to the document when) simple.</li><li><b>File storage</b><br />
Like Yahoo! Groups, members can store files in google Groups, and have a constraint on the amount they can store.  But in this case, google Groups stores <b>two to five times more</b> (100M to Y!G's 20M with 30M added for photos), and these files can be used or the Pages within.</p>

<p></li><li><b>Extra management features</b><br />
While this might not seem like such a big deal, you know have the ability to cause an google Alert when specific messages come up with a keyword you are seeking.  Found within the "Edit My Membership" tab, the nice aspect of this is, if your volunteers start mentioning topics that are particular hot issues and you need to be alerted to it (to remove the risk of supporters saying something that could be politically damaging), now you have the ability to alert yourself to the incident and address accordingly.</li></ul></p>

<p><b>My opinion - very good community management service</b><br />
Interestingly enough, going through the application has brought me an even greater appreciation on the work google is doing.  In recent articles, people have been commenting on how poor gogle is doing with all of their applications - not making a significant dent into the existing market of apps out there.  Mark my words, this is only the beginning of a google suite of products that is driven by their Adwords system (note the relevant google ads at the right of the screen, where the management tabs are).  And, as they begin to integrate the apps and figure out the right type of interface that people become more attuned to, google will show it's product superiority.  </p>

<p>As a community management tool, this is powerful stuff.  Maybe missing the database and all, but heck - you can always use <a href="http://spreadsheet.google.com">google Spreadsheet</a> for the database.  </p>

<p>Tags: <a href="http://technorati.com/tag/google+groups" rel="tag">google Groups</a>, <a href="http://technorati.com/tag/yahoo+groups" rel="tag">Yahoo! Groups</a>, <a href="http://technorati.com/tag/mailing+list+service" rel="tag">mailing list service</a>, <a href="http://technorati.com/tag/group+management" rel="tag">group management</a>, <a href="http://technorati.com/tag/community+management" rel="tag">community management</a></p>]]>
    </content>
</entry>

<entry>
    <title>Podcasting 101 - How do I get started?</title>
    <link rel="alternate" type="text/html" href="http://www.politicalwarez.com/2006/10/#000099" />
    <link rel="service.edit" type="application/atom+xml" href="http://www.politicalgastronomica.com/mt-atom.cgi/weblog/blog_id=2/entry_id=99" title="Podcasting 101 - How do I get started?" />
    <id>tag:www.politicalwarez.com,2006://2.99</id>
    
    <published>2006-10-06T20:21:40Z</published>
    <updated>2006-10-06T23:50:38Z</updated>
    
    <summary>To this end, I will leveraging some of my experiences that have come from with my corporate business, Contagious Conversations, I will interspirse posts on the basics of podcasting in the coming weeks.  In particular, I will focus on audio podcasting, since most campaigns will not be spending an inordinate amount of time doing video production.</summary>
    <author>
        <name>Sanford Dickert</name>
        <uri>http://www.rawlingspolitical.com</uri>
    </author>
    
        <category term="Podcasting" />
    
    <content type="html" xml:lang="en" xml:base="http://www.politicalwarez.com/">
        <![CDATA[<p><img alt="podcast_logo.gif" src="http://www.politicalwarez.com/podcast_logo.gif" width="140" height="169" align="right" style="margin: 10px;" />One of the most amusing discussions I have been having with people have been on the discussion of social media, which you can read as podcasting, vidcasting, vblogging, videoblogging, audioblogging - whatever.  People are doing it any number of ways - using Macs, PCs, simple MP3 recorders, video cameras, Treos, etcera - and, from an outsider's point-of-view, it can seem somewhat daunting.  What is RSS?  What is an "enclosure"?  Can I "blog" it?  How do I work it?  Do I need a "techie"?</p>

<p><b>Too many questions!</b><br />
There are a number of solutions for podcasting - both video and audio - and, depending upon your needs, you can do it yourself, if you are willing to invest the time (I promise, not that much time is needed).  To help in this, I am leveraging some of my experiences from my corporate business, <a href="http://www.contagiousconversations.com">Contagious Conversations</a>, where I will interspirse posts on the basics of podcasting in the coming weeks.  To make it easier to understand (and less expensive), I will focus on audio podcasting, since most campaigns will not be spending an inordinate amount of time doing video production (okay, there is always an <a href="http://www.capriotv.com">exception</a>).  So, to begin with, let's start with a very simple question: what is a <b><i>podcast</i></b>?</p>

<p><b>MP3 files alone do not make a podcast, and no iPod needed</b><br />
One of the funniest lessons I had discussing social media with other people was the overuse of the word "podcast".  If you look at ABCNews' <a href="http://abcnews.go.com/Thisweek/">"This Week"</a> page, scroll down to the This Week Podcasts - and note the name of the MP3 link, "Listen to the 'This Week' Podcast".  While ABCNews has learned from their prior misnomers, the MP3 file is still called a podcast - and a number of sites that allow for people to download audio or video files are not "podcasting".  </p>

<p>Podcasting, to quote directly from the <a href="http://abcnews.go.com/Technology/story?id=724297">ABCNews' site</a> is:<blockquote>Podcasting is the latest in on-the-go, on-demand technology. With podcasting, you can listen to radio programs or events whenever and wherever you choose. Podcasts are MP3 audio files <b><i>that are automatically downloaded to your personal computer</i></b>, and then transferred to an iPod or other MP3 player using a podcasting application. (<i>my emphasis</i>)</blockquote></p>

<p>You might wonder why I am making such an issue out of this - many of you know what a podcast is, you listen to them via iTunes on your iPod.  But, the number of political campaigns that think a podcast is putting an audio file on a website for download misses the fundamental benefit of podcasting: <b><i>the file becomes viral campaign collateral if it is properly marketed and disseminated through the networks already formed for podcasts</i></b>.  Rather than thinking that the website is the end-all of the campaign's online presence, consider the viral nature of the Jib-Jab flash animation in 2004, or the <a href="http://www.youtube.com/watch?v=3TMGHJf6-ak">"kiss" video on YouTube</a> that impacted Lieberman's primary campaign.  Podcasting is the ability to make your media content transportable and delivering it to where other people can find it - <b>without coming back to the website</b>.</p>

<p>This is not any different than thinking about having campaign offices in different geographic areas - everyone does not have to come back to the main office to get their lawn signs or bumper stickers.  If you know where the podcasts can be found (e.g. <a href="http://www.odeo.com">Odeo</a>, <a href="http://www.blubrry.com">Blubrry</a>, <a href="http://www.podshow.com">PodShow</a>, <a href="http://www.podcastalley.com">Podcast Alley</a>, <a href="http://www.podcastpickle.com">Podcast Pickle</a> to name a few), you can submit your podcast feed (now here is where it gets tricky...) and then supporters can find your podcast!  <br />
 <br />
Now that this is clear, let's get to the next question: <b><i>why are you doing a podcast?</i></b><br />
</p>]]>
        <![CDATA[<p><b>Know your reasons why you are making a podcast</b><br />
One of the most difficult questions about a podcast is "why"?  Why would you want to spend any time making a podcast, and (more importantly) why would anyone want to listen to it?  Just because the "star" is a a political candidate, this does not make for a compelling podcast - listeners want a reason for listening, not just because it is there.  But, if you think that a frank discussion on the issues would be worth listening to, then maybe a "fireside chat" format might work.  Set up the podcast with a purpose in mind, don't just jump on the bandwagon simply because it is "cool' or the "in thing" to do (please).</p>

<p>One of my friends, <a href="http://blog.deanland.com/">Dean Landsman</a>, often discusses the "production planning" for a podcast - instead of being completely impromptu, create a structure that helps frame the content.  You make sure the stationary you send out to your financial supporters have a good header and footer - the same kind of thing works for podcasts as well.  In this case, think about the intros and extros (think prologues and epilogues in publishing) you will attach/read in the beginning and end of each episode/podcast.  </p>

<p>My first personal attempt at podcasting was a mix-mash of content, but I attempted to focus on these basic principles (which you can listen to at <a href="http://www.personaldemocracy.com/conference/podcasts">Personal Democracy Forum</a>) back in May.  My favorite podcast that follows these principles is found at <a href="http://www.yi-tan.com">Yi-Tan</a>, a weekly technology conference call (podcast feed found <a href="http://www.rawlingsatlantic.com/yi-tan/podcast.xml">here</a>), where host Jerry Michalski sticks to his script with almost religious devotion to ensure both consistancy and professional branding in the intros and extros.</p>

<p>Once you have a bare-bones outline of what your podcast is about, and potentially had the communications director (or deputy director) draft the initial intros and/or extros, now you are ready to actually record.</p>

<p><b>The "Set Up"</b><br />
As shown on this rather elaborate page offered by podcaster <a href="http://reelreviewsradio.com/archives/2004/12/27/podcast-about-the-podcast/">Reel Reviews Radio</a>, the set up is easy (be sure to listen to the podcast) - as long as you are ready for the effort of playing with the tools.  </p>

<p>You need a couple of things right off - and I assume you are working with a laptop or a PC with a microphone jack (on the sound card):<br />
<ul><li><b>Microphone</b><br>This is where I splurged, getting a nice condenser microphone to bring about a richness in my and my guest's voice.  As mentioned in the earlier post, a simple $49 Radio Shack microphone (like the one you see all the time) can work just as well.  Make sure that you get the correct jack for your computer input (be aware that most mics have the larger connector for real mix boards, and you are looking for a small jack.  Another solution that has been recommended by a couple of people is the USB condenser microphone (see this listing at <a href="http://www.amazon.com/Studio-Condenser-USB-Output-C01U/dp/B000AP1RE8">Amazon</a>) which plugs into your USB port.</li><li><b>Recording Software</b><br><img src="http://images.apple.com/ilife/garageband/images/garagebandtitle20060111.png" width="283" height="55" border="0" style="margin: 10px;" align="right">There are a number of solutions out there, including the reliable standby, <a href="http://audacity.sourceforge.net/">Audacity</a>.  Since I wanted to use my Mac, I discovered the joy of <a href="http://www.apple.com/ilife/garageband/">GarageBand<a/> when I decided to work on the PDF podcasts.  Additionally, I installed <a href="http://www.mp3editmagic.com/">Audio Edit Magic</a> on my IBM laptop to double as my backup recording system.  All of these software packages have their own interface issues - none are overly simple, and I have yet to see one that works as simply as press a button, record and publish (though GarageBand does make like it does).  Be prepared to read the manuals on this part, at least for recording and cropping the audio files (kind of like cropping digital photos).</li><li><b>Publishing Platform</b><br>Rather than going into an entire discussion on what to do, let me point you to a terrific article on how to <a href="http://www.podcastingnews.com/articles/Make_Podcast_Blogger.html">make Blogger work as your podcast platform</a>.  Additionally, the article recommends <a href="http://wordpress.com/">WordPress</a> or <a htref="http://www.sixapart.com">MovableType</a> as well, but <a href="http://www.blogger.com">Blogger</a> is easy, free and simple to use.</li><li><b>Hosting</b><br>"Hosting?", you ask.  Yes, hosting - where you will place your audio files when you are finished recording them.  Just like your web pages, your audio files need to be made available to the public via the Internet using a web server just like your HTML web pages ("Oh no!", I see you cringe).  But the solution is very simple if you use services like <a href="http://www.powweb.com">PowWeb</a>, <a href="http://www.libsyn.com">LibSyn</a> or <a href="http://www.cachefly.com">CacheFly</a>.  For this task, all you need is the web server to be setup for you to have your files retrievable via the web (e.g. have a URL for the mp3 file, like <a href="http://www.podcasting.land-com.net/Yi-TanCall69.mp3">http://www.podcasting.land-com.net/Yi-TanCall69.mp3</a>) such that anyone with a web browser can download the file with a click of a link.</li></ul></p>

<p>And next post, the fun stuff...</p>

<p>Tags: <a href="http://technorati.com/tag/podcasting" rel="tag">Podcasting</a></p>]]>
    </content>
</entry>

<entry>
    <title>Yahoo Groups - still the leader in free mailing lists</title>
    <link rel="alternate" type="text/html" href="http://www.politicalwarez.com/2006/10/#000097" />
    <link rel="service.edit" type="application/atom+xml" href="http://www.politicalgastronomica.com/mt-atom.cgi/weblog/blog_id=2/entry_id=97" title="Yahoo Groups - still the leader in free mailing lists" />
    <id>tag:www.politicalwarez.com,2006://2.97</id>
    
    <published>2006-10-05T11:32:15Z</published>
    <updated>2006-10-05T12:44:35Z</updated>
    
    <summary>Yahoo! has kept the balance of functionality and service in play for eGroups that it is often sited as the better tool for group management out of them all.  And, while I may be biased due to my allegence, you would be hard pressed to find a better community management tool for the price.</summary>
    <author>
        <name>Sanford Dickert</name>
        <uri>http://www.rawlingspolitical.com</uri>
    </author>
    
        <category term="Community Software" />
    
    <content type="html" xml:lang="en" xml:base="http://www.politicalwarez.com/">
        <![CDATA[<p><img alt="ygroups.jpg" src="http://www.politicalwarez.com/images/ygroups.jpg" width="249" height="39" align="right" style="margin: 10px;" /><br>Over eight years ago, a guy named Scott Hassan was looking at a mailing list software package called Majordomo which had all the complexity of a particle accelerator.  He was looking to build a mailing list for python programmers (a programming language, not the snakes) and decided to modify another package for his own.  From this tinkering was borne eGroups which, two years later, was purchased for $450M and became what we now know as <a href="http://groups.yahoo.com">Yahoo! Groups</a>.</p>

<p>You might ask, after so many years, hasn't anyone come up with a better group communications package that surpasses eGroups (I still use the eGroups name, since I was Director of Marketing back in 1999)?  <a href="http://groups.google.com">goggle Groups</a> was relaunched a little over a year ago, and there are a number of free mailing list and community tool companies out in the market.</p>

<p>But in the years since, Yahoo! has kept the balance of functionality and service in play for eGroups that it is often sited as the better tool for group management out of them all.  And, while I may be biased due to my allegence, you would be hard pressed to find a better community management tool for the price.  In coming posts, I will discuss strengths and weaknesses between the different tools (a special post on <a href="http://groups.google.com">google Groups</a>, definitely), to ensure we do learn about more solutions that can offer tools that meet different organizations needs. </p>]]>
        <![CDATA[<p><b>Base functionality</b><br />
Yahoo! Groups has always been based on the key functionality of a mailing list - and allowing people to manage their frequency of receiving emails from the group.  Sign up is easy (often simply using their Yahoo! account name) and eGroups still maintains the email address signup feature if someone adds or invites a user to join.  All email formats are accepted (HTML and text) and Yahoo! still adds the annoying ads in the body of the message (I always use the text format so the ads are simple lines at the end of the message).</p>

<p><a href="http://www.politicalwarez.com/images/egroups.html" onclick="window.open('http://www.politicalwarez.com/images/egroups.html','popup','width=1007,height=635,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0'); return false"><img src="http://www.politicalwarez.com/images/egroups-thumb.jpg" width="250" height="157" align="right" style="margin: 10px;" alt="" /></a><br>Keeping with the original concept of being a "group communication platform", eGroups still supports the features that a group would require - file sharing (up to 20M of storage), photo sharing (up to 30M), bookmarks, polling (for surveying the group), a simple database (think Excel functionality for project list management) and a group calendar.  While the supporting services are somewhat anemic (20M was so Web 1.0), the mailing list functionality is still top-notch.</p>

<p>As the group owner, you can set the list to be an announcement list (think newsletter), a discussion list (where others can communicate with each other on the list) or a duologue list (where when someone posts, the responses only go to the poster).  Membership and posting can be moderated (you decide who joins or who posts) and members can set their frequency of messages (all, digest, web or only special notices).  And with the new Digest mode, discussion threads are exceptionally easy to follow.</p>

<p>For campaigns, one comment has always been about security - how can you ensure that no one from outside the campaign will have access to the list?  Yahoo! supports not listing the eGroup in the directory (showing the group only to members on the list), and also supporting membership moderation to track who can or can not receive messages.  And while the only "secure" platform might be hosting your own mailing list functionality, Yahoo! is great for most campaigns or group management needs.  My best personal experiences came during the Kerry Campaign when we created the demtech and demcomm eGroups.  Coordinating across the country with tech supporters or community visionaries was easily handled via eGroups - and the archive was incredibly helpful in moving our efforts forward.</p>

<p>If you have different thoughts, please comment below - or send an email to let me know what you think.</p>]]>
    </content>
</entry>

<entry>
    <title>actBlue - the future of Contribution systems?</title>
    <link rel="alternate" type="text/html" href="http://www.politicalwarez.com/2006/10/#000095" />
    <link rel="service.edit" type="application/atom+xml" href="http://www.politicalgastronomica.com/mt-atom.cgi/weblog/blog_id=2/entry_id=95" title="actBlue - the future of Contribution systems?" />
    <id>tag:www.politicalwarez.com,2006://2.95</id>
    
    <published>2006-10-04T13:45:29Z</published>
    <updated>2006-10-04T20:39:19Z</updated>
    
    <summary>Instead of being a feature on an all-in-one system, the team at actBlue have focused on making a robust, scalable and easy to use system with a low cost charging mechanism for candidates.  </summary>
    <author>
        <name>Sanford Dickert</name>
        <uri>http://www.rawlingspolitical.com</uri>
    </author>
    
        <category term="Contribution" />
    
    <content type="html" xml:lang="en" xml:base="http://www.politicalwarez.com/">
        <![CDATA[<p>When I first joined the Kerry Campaign, one of our biggest problems was in our online contribution system.  Prior to joining the campaign, a decision had been made to get the most application out of the least amount of money.  The finance team went with a homegrown solution (due to the fact that our previous systems were not scalable or flexible) - and when I arrived, I discovered a solution that could barely handle the load or track contributions successfully.  In one particular story, we faced a major compliance issue of recharges that had the compliance team going through every contribution made over the course of five months to determine if we had accidentially overcharged people.  All of this could have been avoided, if we had made a better spend in the beginning.</p>

<p><a href="http://www.actblue.com"><img alt="actblue.gif" src="http://www.politicalwarez.com/images/actblue.gif" width="200" height="55" style="margin: 10px;" align="right" /></a>Today, campaigns are offered a better solution with <a href="http://www.actblue.com">actBlue</a>, one of the best systems I have seen in operation today.  Instead of being a feature on an all-in-one system, the team at <a href="http://www.actblue.com">actBlue</a> have focused on making a robust, scalable and easy to use system with a low cost charging mechanism for candidates.   Candidates do not have to get a merchant account (a pain for small campaigns that are not incorporated or do not have a banking history), rather <a href="http://www.actblue.com">actBlue</a> takes care of the transactions and sends a check to the campaign on a weekly basis.  On the admin site, the campaign can also download an NGP or FECfile formatted list of contributors for compliance issues.  Tracking performance of syndication (read: grassroots supporters) is a breeze with simple referral codes - which makes tracking the performance of fundraising campaigns somewhat easier.</p>

<p><b>Become a Pioneer or Minuteman</b><br />
One feature actBlue offers that is only found on all-in-one systems is the ability for grassroots supporters to create their own personal fundraising pages - for any candidate or candidates you wish.  Now you too, can be a Pioneer or a Minuteman or a Ranger - all you have to do is <a href="https://secure.actblue.com/login>create an actBlue page</a>, select your candidate and add your content.  Very similar to the personal contribution pages people have on the Kerry Action Center or the GOP Action Center.  Then send out your URL  for collecting donations from your friends and get the recognition that you deserve for being an aggregator of contributions.  No longer is the bundling of contributions left to the professional political operatives - now, you can be a political operative in the fundraising sense.</p>

<p>For example, take a look at the work by bloggers at <a href="http://www.actblue.com/page/netrootscandidates">Netroots Candidates</a> supported by DailyKos and myDD.  Or see the efforts of <a href="http://www.actblue.com/page/blueamerica">BlueAmerica</a>, another group of bloggers.  Or, to see a successful Senate campaign efforts - take a look at <a href="http://www.actblue.com/page/cantwell">Maria Cantwell</a> who, instead of building their own contribution system, are leveraging the actBlue platform in conjunction with the website.</p>]]>
        <![CDATA[<p><b>Concerns - local candidates, templates and search</b><br />
My biggest concern is the lack of some local candidates - one of my clients, <a href="http://www.jeremyring.com">Jeremy Ring</a>, was looking for an easier to use platform than the homebrew solution he had received.  I went through the process at actBlue and discovered that they were unable to help local (read: state) candidates at this time, but were working on solving the problem.  Hopefully, by 2008, the solution will be much greater and broader in scope.</p>

<p>Additionally, I would personally like to make modifications outside of the basic platform template, kind of like the <a href="http://www.actblue.com/page/sos-all">Secretary of State Project</a> has a good design, but my concern focuses on user experiences - where a user would feel more comfortable with a page that looks and feels like their original site page, and not a separate system.  But, you can not have everything immediately.</p>

<p>One last gripe, need to have a search feature on the active and archived pages.  Right now, you get an incredibly long list of pages - but a search query would make all the difference in the world.</p>

<p><b>My opinion - great for simple solution</b><br />
Truthfully, I love the democratization of contributions through actBlue - and the relative low cost of transactions.  Most credit card systems or other players in the space tack on few points on top of the credit card charge, <a href="http://www.actblue.com">actBlue</a> offers a simple, low-cost solution for the smaller players that can not afford the complexity of systems offered by folks at <a href="http://www.convio.com">Convio</a>, <a href="http://www.bluestatedigital.com">Blue State Digital</a>, <a href="http://www.getactive.com">getActive</a> or other platform providers.  For a simple contribution system that is easy to use (in terms of user interface), I am happy to recommend this solution.<br />
</p>]]>
    </content>
</entry>

<entry>
    <title>Movable Type 3.33 - very niiiice</title>
    <link rel="alternate" type="text/html" href="http://www.politicalwarez.com/2006/10/#000094" />
    <link rel="service.edit" type="application/atom+xml" href="http://www.politicalgastronomica.com/mt-atom.cgi/weblog/blog_id=2/entry_id=94" title="Movable Type 3.33 - very niiiice" />
    <id>tag:www.politicalwarez.com,2006://2.94</id>
    
    <published>2006-10-04T03:13:54Z</published>
    <updated>2006-10-04T20:58:35Z</updated>
    
    <summary>Now, just to be sure, if I was not comfortable with the technical aspects, I would have required some additional help.  But, once I spent a half-hour on the task, the upgrade was a breeze.</summary>
    <author>
        <name>Sanford Dickert</name>
        <uri>http://www.rawlingspolitical.com</uri>
    </author>
    
        <category term="Blog Software" />
    
    <content type="html" xml:lang="en" xml:base="http://www.politicalwarez.com/">
        <![CDATA[<p><img alt="mt3p3.gif" src="http://www.politicalwarez.com/images/mt3p3.gif" width="250" height="82" align="left" style="margin: 10px;" /><br />
After writing the original post on Movable Type 3.2 back in April, I have been waiting to upgrade my Movable Type installation to 3.3 - but noted there was little to no documentation on how to upgrade.  After searching about on the Internet, I was happy to find an article at <a href="http://www.learningmovabletype.com/archives/001566a_safe_way_to_upgrade_to_mt_33.php">Learning Movable Type</a> blog.  Now, just to be sure, if I was not comfortable with the technical aspects, I would have required some additional help.  But, once I spent a half-hour on the task, the upgrade was a breeze.</p>]]>
        <![CDATA[<p>Simply following the instructions from Elise Bauer, and starting up the Movable Type (after carefully <a href="http://www.learningmovabletype.com/archives/000587backing_up_your_blog.php">backing up the database</a>), it ran through the upgrade - and suddenly I was back on my control panel with nary a notice that much had changed.  So, in this upgrade, I noted only a couple of minor interface changes (including the font on the editing page has definitely grown).  But the nicest thing I have seen so far is the inclusion of tags on the bottom of my post page.  I will see how this turns out as we move forward.</p>

<p>UPDATE: today, after installing the MT 3.3 on my two blogs - I noticed that my Political Gastronomica site was not up properly - and wondered what happened.  After investigating the issue, I discovered one major issue: you need to make modifications to your paths in the Publishing Options.</p>

<p><a href="http://www.politicalwarez.com/images/mt3p3path.html" onclick="window.open('http://www.politicalwarez.com/images/mt3p3path.html','popup','width=600,height=360,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0'); return false"><img src="http://www.politicalwarez.com/images/mt3p3path-thumb.gif" width="220" height="132" alt="" align="right" style="margin: 10px;" /></a> After you do the install, you need to go into the Settings on the left hand menu - and then go to the Detailed Options (link on the upper right of the Settings table).  Once you go to the Detailed listing, go to the "Publishing Settings" (click on the image to see the page in detail).  It is there where you need to make sure your paths are correct - not only for your main site, but also for the archives.  I lost a half a day wondering where the archives were - and then figured out that I did not have the path for the archives set correctly.  Once that was corrected, all worked wonderfully.  </p>]]>
    </content>
</entry>

<entry>
    <title>google Calendar - terrific for anything less than Senate campaigns</title>
    <link rel="alternate" type="text/html" href="http://www.politicalwarez.com/2006/10/#000092" />
    <link rel="service.edit" type="application/atom+xml" href="http://www.politicalgastronomica.com/mt-atom.cgi/weblog/blog_id=2/entry_id=92" title="google Calendar - terrific for anything less than Senate campaigns" />
    <id>tag:www.politicalwarez.com,2006://2.92</id>
    
    <published>2006-10-01T18:33:53Z</published>
    <updated>2006-10-04T13:44:55Z</updated>
    
    <summary>One of the greatest challenges I have ever see a campaign face has been the organization of a group of people around a single candidate. With every side of the campaign working hard to get the candidate exposure for press,...</summary>
    <author>
        <name>Sanford Dickert</name>
        <uri>http://www.rawlingspolitical.com</uri>
    </author>
    
        <category term="Scheduling" />
    
    <content type="html" xml:lang="en" xml:base="http://www.politicalwarez.com/">
        <![CDATA[<p>One of the greatest challenges I have ever see a campaign face has been the organization of a group of people around a single candidate.  With every side of the campaign working hard to get the candidate exposure for press, fundraising or pressing-the-flesh, the team has a challenge to coordinate the times and energies.</p>
<p>When on the Kerry Campaign, the biggest flap we would often have is to use the Microsoft Exchange server so that each team could synchronize their calendars for scheduling.  Not only was it a painful process at times, but the cost of maintaining so many Exchange accounts became prohibitive.  Now, consider being a smaller campaign with less than 10 people - and no real IT person.  What would you do?</p>
<p><b><a href="http://calendar.google.com">google Calendar</a></b><br>
In three of my recent campaigns, I have introduced the google Calendar with great success.  As you can see from the screenshot, all groups of the campaign have their own calendar (which they can set permissions on who can see, who can modify, who can add, etcera) and they can be viewed in a single page with color differentiating the <a href="http://www.politicalwarez.com/images/gcalendar.html" onclick="window.open('http://www.politicalwarez.com/images/gcalendar.html','popup','width=1023,height=634,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0'); return false"><img src="http://www.politicalwarez.com/images/gcalendar-thumb.jpg" width="350" height="216" alt=""  style="margin: 10px;" align="right" /></a>
areas of the campaign.  For this campaign, we needed to know where the candidate would be and where the rest of the staff would be.  One person somewhat played the scheduler (though her job was more on communications) and she made sure everyone was aware of the calendar.</p>
<p>As a scheduler for one campaign, I watched this young lady spend hours painfully mapping out the event, using MapQuest to get directions and having to print out everything to enable the driver(s) to know where to go.  With google Calendar, I found that you can have your calendar all written out on a PDF (click <a href="http://www.politicalwarez.com/images/gcalendarprint.html" onclick="window.open('http://www.politicalwarez.com/images/gcalendarprint.html','popup','width=838,height=588,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0'); return false">here</a> for a shot) and even have your cell phone receive a text message some period of time before the event happens to alert you to your next event.</p>
<p><b>Granular to the individual event</b><br>
And while security is paramount on the team, you can still invite other people outside your campaign sphere via the individual event management - which include eVite/RSVP-like functionality so that you can determine if all receive or respond to the event scheduled.<a href="http://www.politicalwarez.com/images/gcalendarmtg.html" onclick="window.open('http://www.politicalwarez.com/images/gcalendarmtg.html','popup','width=1023,height=634,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0'); return false"><img src="http://www.politicalwarez.com/images/gcalendarmtg-thumb.jpg" width="250" height="154" alt="" style="margin:10px;" align="left"/></a></p>
<p>Do I recommend google Calendar?  Absolutely!  In each campaign, I found it heads and shoulders about the Microsoft Exchange solution - and it allowed for the schedule to be consistant across the campaign and understandable by all.  And with google being so ubiquious, why not use the tools available.  It's free, it's easy and it is fun to use.  And it saved me a ton of money not having to buy Exchange licenses.</p> 
<p></p>
<p>Tags: <a href="http://technorati.com/tag/calendaring" rel="tag">Calendaring</a>, <a href="http://technorati.com/tag/scheduling" rel="tag">Scheduling</a>, <a href="http://technorati.com/tag/campaign+scheduling" rel="tag">Campaign Scheduling</a>, <a href="http://technorati.com/tag/google+calendar" rel="tag">google Calendar</a></p>]]>
        
    </content>
</entry>

<entry>
    <title>1-2-All Bulk Email Software</title>
    <link rel="alternate" type="text/html" href="http://www.politicalwarez.com/2006/09/#000091" />
    <link rel="service.edit" type="application/atom+xml" href="http://www.politicalgastronomica.com/mt-atom.cgi/weblog/blog_id=2/entry_id=91" title="1-2-All Bulk Email Software" />
    <id>tag:www.politicalwarez.com,2006://2.91</id>
    
    <published>2006-09-26T19:51:29Z</published>
    <updated>2006-10-03T19:24:25Z</updated>
    
    <summary>Truth be told, this is great software if you are simply looking for bulk email serving.  The cost is incredible ($189 for a single license at the time of this writing) and you can get a discount if you use the non-profit card.  And, since most campaigns have a challenge with double-opt-in, 1-2All from Active Campaigns offers a lot more freedom and cleanliness from the ASP model.</summary>
    <author>
        <name>Sanford Dickert</name>
        <uri>http://www.rawlingspolitical.com</uri>
    </author>
    
        <category term="Bulk Email" />
    
    <content type="html" xml:lang="en" xml:base="http://www.politicalwarez.com/">
        <![CDATA[<p>One of the greatest challenges for a political campaign is to use bulk email effectively.  We have all been on that small campaign that tries to use an Outlook program to email a bunch of contributors or volunteers and being almost embarrassed by the way the emails look.</p>
<p><center><a href="http://www.politicalwarez.com/images/12allbig.html" onclick="window.open('http://www.politicalwarez.com/images/12allbig.html','popup','width=1003,height=606,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0'); return false"><img src="http://www.politicalwarez.com/images/12allbig-thumb.jpg" width="400" height="241" alt="1-2-All Main Admin Screen" align="center" /></a></center><br><br>One of my friends in London introduced me to <a href="http://www.activecampaign.com">Active Campaign</a> and their suite of tools for site operators to handle marketing and customer management.  Of these tools, my favorite is <a href="http://www.activecampaign.com/12all/">1-2-All</a>, AC's own email management software.  Equipped with all of the features that come with some of the more expensive hosted services, I was easily able to install the software onto a <a href="http://en.wikipedia.org/wiki/Virtual_private_server">virtual server</a> hosted at <a href="http://www.nyi.net">my local hosting company</a>.  One suggestion they gave was to install <a href="http://www.zend.com/products/zend_optimizer">Zend</a>, the free PHP optimizer for my machine.  Once it was installed, the admin process was simply a breeze.</p>]]>
        <![CDATA[<p>Running the software was also quite easy - though, I would assume the need for technical prowess is there for someone to handle the upload to the server.  The interface (which seems to improve steadily with each new version) is very easy to use.</p>
<p>Once you have a list of emails and names, the filters are very powerful in terms of targeting emails - and the only limitations you have on outgoing emails are the limitations of your ISP/hosting providers SMTP (read:outbound) email server.  I recently attempted to use this software on godaddy.com and discovered a painful lesson about Terms of Service (to the tune of $200).</p>
<p>There are some issues: 
<ul><li>Filters are not as flexible as I would like - I miss the features from WhatCounts.com with their very flexible filter setup and the simplicity of segmenting the database for me.  Granted, most customers will like it, but I am a bit of a power-user.</li>
<li>Bouncebacks are not working as well as I would like - I have used other services before, and I do not normally have to manually update the bouncebacks.  They have an automated system, but I never did discover if it works properly yet.</p>
<li>Name is only one field - turns out that most people must think that Name is for the whole name.  I built my own work-around by including either FirstName or LastName as another text field, and then used Name as the other field</p>
<li>HTML editor does not like manually entered paragraph tags - I manually craft my HTML emails and use P tags for separators.  For some reason, using the HTML editor after storing the email causes the separators to change the format somewhat.  A simple workaround is to use BRs for your line breaks.</li>
<li>Bad location for the Send Now button - when you get through the process, I have accidentially sent emails when I wanted to schedule the email.  User interface design bug here.</li>
<li>Ugly Unsubscribe link - for some reason, the automated unsubscribe link is difficult to find (at least, I could not find the template for the line).  To workaround it, I made a version of the email in the HTML editor with the Unsubscribe link on, went to the next page, copied the link, went back to the original page and substituted my personal Unsubscribe link with the automated link.  Then I took off the check for their Unsubscribe link - and that's it.</li></ul></p>
<p><b>Opinion - Nice for medium strong campaigns</b><br />
Truth be told, this is great software if you are simply looking for bulk email serving.  The cost is incredible ($189 for a single license at the time of this writing) and you can get a discount if you use the non-profit card.  And, since most campaigns have a challenge with <a href="http://en.wikipedia.org/wiki/E-mail_marketing#E-mail_marketing_terms">double-opt-in</a>, 1-2All offers a lot more freedom and cleanliness from the ASP model.  The challenge will be when you get on the blacklists of various email service providers if you are not careful (which often leads me to suggest ASP providers).  But, if you are somewhat technical and can handle the operation, 1-2All is a great solution.</p>
<p></p>
<p>Tags: <a href="http://technorati.com/tag/bulk+email+sofware" rel="tag">Bulk Email Software</a>, <a href="http://technorati.com/tag/1-2-All" rel="tag">1-2-All</a>, <a href="http://technorati.com/tag/active+campaign" rel="tag">Active Campaign</a></p>]]>
    </content>
</entry>

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